Client: Duracell
Date: Nov 2018
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Duracell and Wieden+Kennedy New York imagine a world where chaos ensues without the most trusted battery in this year's 'Trust is Power' holiday campaign. Santa is the main character, and it turns out he's just like us.

When he's not in his North Pole workshop, he's out in his minivan buying Christmas gifts, or in his house, with his wife and kids, and he's got the same holiday anxieties we all do, like getting his kid’s favorite nearly-sold-out toys in time, keeping his teenage daughter happy and making sure Christmas morning runs smoothly.

In ‘Night Before Christmas’, directed by Ulf Johansson and running on broadcast and digital channels, a thinner-looking Santa with hipster curly hair is stuffing stockings in his average suburban home. He pictures what it would be like if he didn’t use trusted Duracell batteries in the toys for his kids, and the results are not good – an angry teen daughter not able to play her electric keyboard, a young son being disappointed in a remote controlled dinosaur that dies, and a wife tripping over said dino.

A second spot, 'Battery Aisle', running online and in social, finds Santa at the North Pole Mart, getting Duracell batteries, then competing with big guys and angry elves for toys, and eventually getting a lighted sweater as he carts his two youngest kids through the store.


CLIENT - Duracell

Project Name: Night Before Christmas + Battery Aisle


Executive Creative Director - Karl Lieberman

Creative Director - Eric Helin

Creative Director - Stuart Jennings

Copywriter - Howard Finkelstein

Art Director - Grant Mason

Head of Integrated Production - Nick Setounski

Executive Producer - Alison Hill

Production Assistant - Ava Rant

Director of Brand Strategy - Dan Hill

Brand Strategist - Rachel Yoes

Group Account Director - Mike Welch

Management Supervisor - Meghan Mullen

Account Supervisor - Jamie Robinson

Assistant Account Executive - Paulina Marxuach

Comms Planner - Karlo Cordova

Business Affairs - Michael Moronez

Project Manager - Ava Rant

Traffic Managers - Sonia Bisono, Tina Wyatt


Production Company - Smith and Jones Films ltd.

Director - Ulf Johansson

Executive Producer - Philippa Smith

Head of Production - Tori King

DP - Andrzej Sekula


Editorial Company - Arcade Edit

Editor - Dave Anderson

Cutting Assistant - Jeff Lopus

Executive Producer - Sila Soyer

Producer - Ellen Lavery


VFX Company - MPC

Executive Producer - Jesse Kurnit

Producer - Chris Connolly

VFX Shoot Supervisor - Marcus Dryden

VFX Supervisor (Flame Lead) - Bilali Mack

2D Nuke Artist - Rajesh Kaushik

VFX Team - Srinivas Achary, Shoaibh Ahmed, Anurag Singh, Sudheesh TV, Mohanakrishnan C, Vaishali Awaghade


Telecine Company - Company 3

Colorist - Tim Masick

Producer - Kevin Breheny


Mix Company - Sonic Union

Mixer - Steve Rosen

Producer - Justine Cortale


Music Company - Butter

CCO - Andrew Sherman

Executive Producer - Ian Jeffreys

Producer - Kristin Kuraishi