The Drum Awards for Marketing - Extended Deadline

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Client: Duracell
Date: Jan 2017
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In a world filled with fake news, "alternative facts" and overly filtered social media feeds, it's not always easy to discern who and what can be trusted. That's why Duracell's latest campaign - its first from Wieden + Kennedy New York - aims to position its batteries as trustworthy sources of power in today's unpredictable world. The TV spots, running under the new tagline "Trust is Power," were directed by Steve Ayson.

Credits

Executive Creative Director: Karl Lieberman

Creative Director: Jaclyn Crowley

Creative Director: Eric Helin

Copywriters: Luke Sacherman, Howard Finkelstein

Art Directors: Kate Placentra, Grant Mason

Head of Integrated Production: Nick Setounski

Executive Producer: Alison Hill

Associate Producer: Kweku Taylor-Hayford

Director of Brand Strategy: Dan Hill

Strategy Director: Sean Staley

Brand Strategist: Cristina Pansolini

Account Team: Mike Welch, Meghan Mullen, Jamie Robinson

Media Director: David Stopforth

Comms Planner: Stuart Augustine

Business Affairs: Michael Moronez, Brit Fryer

Project Manager: Ava Rant

Traffic Managers: Sonia Bisono, Andy Hume

Production Company: MJZ

Director: Steve Ayson

President: David Zander

Executive Producer: Emma Wilcockson

Line Producer: Laurie Boccaccio

Director of Photography: Evan Prosofsky

Editorial Company: Mack Cut

Editor: Gavin Cutler / Nick Divers

Executive Producer: Gina Pagano

Cutting Assistant: Pamela Petruski

VFX Company: The Mill

Executive Producer: Verity Grantham

Producer: La-RĂ¢ Hinckeldeyn

VFX Shoot Supervisor: Tony Robins

2D Lead Artist: Mikey Smith

3D Lead Artist: Andres Eguiguren

3D Artists: Emily Meger, Sean Dooley, Ren Hsien-Hsu, Juan Carlos Brauet

Telecine Company: CO3

Colorist: Tom Poole

Mix Company: Mackenzie Cutler

Mixer: Sam Shaffer