Duracell: advert-body-2 by Wieden+Kennedy New York
- Location:
In a world filled with fake news, "alternative facts" and overly filtered social media feeds, it's not always easy to discern who and what can be trusted. That's why Duracell's latest campaign - its first from Wieden + Kennedy New York - aims to position its batteries as trustworthy sources of power in today's unpredictable world. The TV spots, running under the new tagline "Trust is Power," were directed by Steve Ayson.
Credits
Executive Creative Director: Karl Lieberman
Creative Director: Jaclyn Crowley
Creative Director: Eric Helin
Copywriters: Luke Sacherman, Howard Finkelstein
Art Directors: Kate Placentra, Grant Mason
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Associate Producer: Kweku Taylor-Hayford
Director of Brand Strategy: Dan Hill
Strategy Director: Sean Staley
Brand Strategist: Cristina Pansolini
Account Team: Mike Welch, Meghan Mullen, Jamie Robinson
Media Director: David Stopforth
Comms Planner: Stuart Augustine
Business Affairs: Michael Moronez, Brit Fryer
Project Manager: Ava Rant
Traffic Managers: Sonia Bisono, Andy Hume
Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Laurie Boccaccio
Director of Photography: Evan Prosofsky
Editorial Company: Mack Cut
Editor: Gavin Cutler / Nick Divers
Executive Producer: Gina Pagano
Cutting Assistant: Pamela Petruski
VFX Company: The Mill
Executive Producer: Verity Grantham
Producer: La-RĂ¢ Hinckeldeyn
VFX Shoot Supervisor: Tony Robins
2D Lead Artist: Mikey Smith
3D Lead Artist: Andres Eguiguren
3D Artists: Emily Meger, Sean Dooley, Ren Hsien-Hsu, Juan Carlos Brauet
Telecine Company: CO3
Colorist: Tom Poole
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer