Duracell: advert-body-1 by Wieden+Kennedy New York
- Location:
Wieden + Kennedy New York has released the latest spot in its 'Trust is Power' campaign for Duracell, which launched earlier this year. Directed by Biscuit Filmworks’ Andreas Nilsson, the battery brand's latest ad tells the story of a man whose camping trip goes south because he didn't use a flashlight packed with Duracell.
Credits
Executive Creative Director: Karl Lieberman
Creative Director: Jaclyn Crowley
Creative Director: Eric Helin
Copywriter: Brock Kirby
Art Director: Sezay Altinok
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Associate Producer: Alexey Novikov
Director of Brand Strategy: Dan Hill
Strategy Director: Sean Staley
Brand Strategist: Cristina Pansolini
Social Strategist: Liz Lightbody
Account Director: Mike Welch
Management Supervisor: Meghan Mullen
Account Supervisor: Mike Mueller
Account Executive: Jamie Robinson
Comms Planner: Stuart Augustine
Business Affairs: Michael Moronez
Project Manager: Ava Rant
Traffic Managers: Sonia Bisono, Andy Hume
Production Company: Biscuit
Local Service Company: Story
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen
Line Producer: Jay Veal
Production Supervisor: Jennifer Berry
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Producer: Ashley Bartell
Cutting Assistant: Christopher Fetsch
VFX Company: The Mill
Executive Producer: Melanie Wickham
Producer: Clairellen Wallin
VFX Shoot Supervisor: Westley Sarokin
2D Lead Artist: Mikey Smith
2D Artists: Sungeun Moon, Molly Intersimone, Chris Sonia
Coordinator: Zachary Franciose
Telecine Company: CO3
Colorist: Tom Poole
Mix Company: Sound Lounge
Mixer: Justin Kooy