Client: Duracell
Date: May 2017
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Wieden + Kennedy New York has released the latest spot in its 'Trust is Power' campaign for Duracell, which launched earlier this year. Directed by Biscuit Filmworks’ Andreas Nilsson, the battery brand's latest ad tells the story of a man whose camping trip goes south because he didn't use a flashlight packed with Duracell.

Credits

Executive Creative Director: Karl Lieberman

Creative Director: Jaclyn Crowley

Creative Director: Eric Helin

Copywriter: Brock Kirby

Art Director: Sezay Altinok

Head of Integrated Production: Nick Setounski

Executive Producer: Alison Hill

Associate Producer: Alexey Novikov

Director of Brand Strategy: Dan Hill

Strategy Director: Sean Staley

Brand Strategist: Cristina Pansolini

Social Strategist: Liz Lightbody

Account Director: Mike Welch

Management Supervisor: Meghan Mullen

Account Supervisor: Mike Mueller

Account Executive: Jamie Robinson

Comms Planner: Stuart Augustine

Business Affairs: Michael Moronez

Project Manager: Ava Rant

Traffic Managers: Sonia Bisono, Andy Hume

Production Company: Biscuit

Local Service Company: Story

Director: Andreas Nilsson

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Head of Production: Rachel Glaub

Head of Production: Mercedes Allen

Line Producer: Jay Veal

Production Supervisor: Jennifer Berry

Editorial Company: Rock Paper Scissors

Editor: Carlos Arias

Producer: Ashley Bartell

Cutting Assistant: Christopher Fetsch

VFX Company: The Mill

Executive Producer: Melanie Wickham

Producer: Clairellen Wallin

VFX Shoot Supervisor: Westley Sarokin

2D Lead Artist: Mikey Smith

2D Artists: Sungeun Moon, Molly Intersimone, Chris Sonia

Coordinator: Zachary Franciose

Telecine Company: CO3

Colorist: Tom Poole

Mix Company: Sound Lounge

Mixer: Justin Kooy