Delta Air Lines: Close the Gap by Wieden+Kennedy New York
- Location:
Delta has tapped Viola Davis for another campaign film, bringing her assured voice to a message that flight and travel can bring the world and its diverse people together.
‘Close The Gap’ spotlights shared childhood experiences through the eyes of babies and kids from communities around the world. Voiced by Davis, viewers are reminded that “we’re more alike than we are different,” demonstrating how travel can unite people.
The 60- and 30-second spots highlight the power of venturing out into the world to better understand it. The 60 starts by showing a diverse group of babies, wide-eyed and experiencing life relatively the same way. As the scenery changes to views from the air, Davis states: “Somewhere along the way, we start to believe that the more distant we are from each other, the more different we must be from each other…it’s only when we venture out into the world that we realize all the things that we share.”
Credits
CLIENT
Client: Delta Air Lines
W+K NEW YORK
Executive Creative Directors
Karl Lieberman
Creative Directors
Sean Mclaughlin , Jaclyn Crowley
Copywriter
Ian Hart, Brad Phifer
Art Director
Jess Shriftman, Hope Jordan
Producer
Kimberly Edwards
Account Team
Casey Jennings, Lauren Smith, Kerry O’Connell
Planning Director
Kirstie Maryott
Head of Production
Nick Setounski
Business Affairs
Lindsey Timko
Traffic Manager
Sonia Bisono, Madeline Hale
Project Management
Lauren Aiello, Sabreen Jafry
PRODUCTION COMPANY
Production Company
Smuggler
Director
Miles Jay
Executive Producer
Allison Kunzman, Patrick Milling-Smith, Brian Carmody
Line Producer
Gustav Geldenhuys
Director of Photography
Nicolas Karakatsanis
Post-Production Company
Blacksmith
Editor
Ben Jordan
Audio Post- Production Co.
N/A
EDITORIAL
Editorial Company
Work Editorial
Editor
Ben Jordan
Post Producer
Christopher Delarenal
Editorial Assistant
Trevor Myres & Theo Mercado
VFX
VFX Company
Blacksmith
VFX Lead Flame
Danny Morris
Colorist
Company 3:
Colorist: Tom Poole
Producer: Alexandra Lubrano
VFX Flame Artists
VFX Supervisors: Nico Cotta, Danny Morris
Compositors: Yebin Ahn, Robert Bruce, Jake Slutsky
Lead CG: Tuna Unalan
CG Artists: Vitaly Burov, Olivier Varteressian
FX Artist: Rick Walia
Producer
Tina Chen
Mix
Sound Studio
750 & Wave
Sound mixer
Producer
Mary-Ann Decruz (750) Vicki Ferraro (Wave)
Sound Design
Sound Design Company
750 MPH
Sound Designer
Sam Ashwell & Mark Hellaby
Original Composition
Company
Composer
Kai Engle
Executive Producer
Kai Engle
