Delta Air Lines: Close the Gap by Wieden+Kennedy New York

Date: Mar 2019
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Delta has tapped Viola Davis for another campaign film, bringing her assured voice to a message that flight and travel can bring the world and its diverse people together.

‘Close The Gap’ spotlights shared childhood experiences through the eyes of babies and kids from communities around the world. Voiced by Davis, viewers are reminded that “we’re more alike than we are different,” demonstrating how travel can unite people.

The 60- and 30-second spots highlight the power of venturing out into the world to better understand it. The 60 starts by showing a diverse group of babies, wide-eyed and experiencing life relatively the same way. As the scenery changes to views from the air, Davis states: “Somewhere along the way, we start to believe that the more distant we are from each other, the more different we must be from each other…it’s only when we venture out into the world that we realize all the things that we share.”

Credits

CLIENT

Client: Delta Air Lines

W+K NEW YORK

Executive Creative Directors

Karl Lieberman

Creative Directors

Sean Mclaughlin , Jaclyn Crowley

Copywriter

Ian Hart, Brad Phifer

Art Director

Jess Shriftman, Hope Jordan

Producer

Kimberly Edwards

Account Team

Casey Jennings, Lauren Smith, Kerry O’Connell

Planning Director

Kirstie Maryott

Head of Production

Nick Setounski

Business Affairs

Lindsey Timko

Traffic Manager

Sonia Bisono, Madeline Hale

Project Management

Lauren Aiello, Sabreen Jafry

PRODUCTION COMPANY

Production Company

Smuggler

Director

Miles Jay

Executive Producer

Allison Kunzman, Patrick Milling-Smith, Brian Carmody

Line Producer

Gustav Geldenhuys

Director of Photography

Nicolas Karakatsanis

Post-Production Company

Blacksmith

Editor

Ben Jordan

Audio Post- Production Co.

N/A

EDITORIAL

Editorial Company

Work Editorial

Editor

Ben Jordan

Post Producer

Christopher Delarenal

Editorial Assistant

Trevor Myres & Theo Mercado

VFX

VFX Company

Blacksmith

VFX Lead Flame

Danny Morris

Colorist

Company 3:

Colorist: Tom Poole

Producer: Alexandra Lubrano

VFX Flame Artists

VFX Supervisors: Nico Cotta, Danny Morris

Compositors: Yebin Ahn, Robert Bruce, Jake Slutsky

Lead CG: Tuna Unalan

CG Artists: Vitaly Burov, Olivier Varteressian

FX Artist: Rick Walia

Producer

Tina Chen

Mix

Sound Studio

750 & Wave

Sound mixer

Producer

Mary-Ann Decruz (750) Vicki Ferraro (Wave)

Sound Design

Sound Design Company

750 MPH

Sound Designer

Sam Ashwell & Mark Hellaby

Original Composition

Company

Composer

Kai Engle

Executive Producer

Kai Engle

Overall Rating
5/5Vote