Bud Light: advert-body-3 by Wieden+Kennedy New York
- Location:
As the NFL season kicks off Bud Light, is ready for kickoff with a new spot as part of its ‘Famous Among Friends’ platform.
The new ad, ‘Vendor’ celebrates the beloved beer vendor, who roams the stadiums hawking, in this case, “Ice cold Bud Light here!” As a fan requests one from the vendor, he tells his friend how awesome it would be to have the vendor around all the time. That, of course, leads into a scenario that starts off great, with the vendor offering Bud Light at home in front of the TV and at parties, but goes awry during work, dates, movies, a funeral and sleep.
It’s the first of Bud Light’s football-themed spots that will air this season and similar to recent Bud Light creative, it highlights a humorous take on friendship through the lens of the NFL fan experience.
Credits
Client: Bud Light
Project Name: Bud Light Brand Equity - Vendor
Agency: W+K New York
Executive Creative Director: Karl Lieberman
Creative Directors: Brandon Henderson, John Parker
Copywriter: Will Binder
Art Director: Jacob Weinstein
Head of Integrated Production: Nick Setounski
Executive Producer: Temma Shoaf
Assistant Producer: Jordan Leinen
Strategist: Nick Docherty
Account Team: Brandon Pracht, Price Manford, Lauren Wilson
Business Affairs: Patrick O’Donoghue, Justine Lowe, Brit Fryer
Communications Planning Supervisor: Mark Malloy
Project Manager: Sunjoo Ryou
Production Company: O-Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Director of Photography: Dion Beebe
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Post Executive Producer: Sila Soyer
Post Producer: Andrew Cravotta
Editorial Assistant: Chris Angel / Micah Chase
VFX Company: The Mill
Executive Producer: Verity Grantham
Producer: Clairellen Wallin, Hayley Wallach
VFX Supervisor: Nathan Kane, Anne Trotman
2D Lead: Nathan Kane
2D Team: Jimmy Bullard, Ting Jung-Hsu, Taner Besen, Sungeun Moon, Kyle Zemborain, Alex Miller
Production Coordinator: Michael Brown
Telecine Company: Company 3
Head of Color / Grade Artist: Tom Poole
Mix Company: Sound Lounge
Mixer: Glen Landrum
Executive Producer: Mike Gullo
Producer: Becca Falborn
Music Company: Walker
EP: Sara Matarazzo, Stephanie Pigott
Music Coordinator: Marissa Hernandez
End Card Company: Digital Domain