Bud Light: One Sip by Wieden+Kennedy New York

Client: Bud Light
Date: Nov 2018
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Bud Light is releasing new ‘Dilly Dilly’ creative during one of the biggest football days of the year – Thanksgiving, and it features a royal feast with the newest characters in the series.

In the 45-second spot by Wieden+Kennedy New York, the King character sits at a table with the pasty and very proper Count and Countess Pamplemousse, whom we met during the last Bud Light outing. The King states, passively aggressively, that even though the Count refuses to try his kingdom’s favorite lager, he will graciously try the Count’s mead.

As he prepares to sip the concoction, the Count stops him to describe the “mouth feel” and “layered aromas” with a “tinge of sour cream.” After further goading, the King finally snaps and states that he can’t do it and beckons for a Bud Light. He then sends the Count and Countess off to the wine cellar, which ends up being a dungeon.

Credits

CLIENT: Bud Light

W+K NEW YORK

Executive Creative Director

Karl Lieberman

Creative Directors

Brandon Henderson, John Parker

Copywriter

Katie Johnston

Art Director

Lena Barrows

Head of Integrated Production

Nick Setounski

Executive Producer

Temma Shoaf

Senior Producer

Jessica Griffeth

Producer

Jordan Leinen

Strategist

Brian Ritter

Social Strategist

Jonathan Irizarry

Group Account Director

Brandon Pracht

Account Director

Price Manford

Account Supervisor

Lauren Wilson

Head of Business Affairs

Patrick O’Donoghue

Business Manager

Justine Lowe, Michael Moronez

PRODUCTION

Production Company

O-Positive

Director

Jim Jenkins

Executive Producer

Marc Grill

EDITORIAL

Editorial Company

Arcade Edit

Executive Producer

Sila Soyer

Producer

Andrew Cravotta

Editor

Dave Anderson

Assistant Editor

Sam Barden

VFX

VFX Company

The Mill

Senior Producer

Clairellen Wallin

Associate Producer

Zach Fortin

Shoot Supervisor

Christian Nielsen

Chief Creative Officer

Angus Kneale

2D Lead Artist

Nathan Kane

2D Artist

Marco Baratto

2D Artist

Rachel Moon

2D Artist

Yongjae Lee

TELECINE

Telecine Company

Company 3

Head of Color / Grade Artist

Tim Masick

Color Producer

Kevin Breheny

MIX

Mix Company

Sound Lounge

Mixer

Tom Jucarone, Rob DiFondi

Producer

Becca Falborn

Music

Music Company

Walker

Producer

Sara Matarazzo, Stephanie Pigott

End Card

Company

Digital Domain

This is Why by Cossette

Added 11 October 2019
Agency: Cossette
Overall Rating
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