Bud Light: advert-body-3 by Wieden+Kennedy New York
- Location:
Bud Light is releasing new ‘Dilly Dilly’ creative during one of the biggest football days of the year – Thanksgiving, and it features a royal feast with the newest characters in the series.
In the 45-second spot by Wieden+Kennedy New York, the King character sits at a table with the pasty and very proper Count and Countess Pamplemousse, whom we met during the last Bud Light outing. The King states, passively aggressively, that even though the Count refuses to try his kingdom’s favorite lager, he will graciously try the Count’s mead.
As he prepares to sip the concoction, the Count stops him to describe the “mouth feel” and “layered aromas” with a “tinge of sour cream.” After further goading, the King finally snaps and states that he can’t do it and beckons for a Bud Light. He then sends the Count and Countess off to the wine cellar, which ends up being a dungeon.
Credits
CLIENT: Bud Light
W+K NEW YORK
Executive Creative Director
Karl Lieberman
Creative Directors
Brandon Henderson, John Parker
Copywriter
Katie Johnston
Art Director
Lena Barrows
Head of Integrated Production
Nick Setounski
Executive Producer
Temma Shoaf
Senior Producer
Jessica Griffeth
Producer
Jordan Leinen
Strategist
Brian Ritter
Social Strategist
Jonathan Irizarry
Group Account Director
Brandon Pracht
Account Director
Price Manford
Account Supervisor
Lauren Wilson
Head of Business Affairs
Patrick O’Donoghue
Business Manager
Justine Lowe, Michael Moronez
PRODUCTION
Production Company
O-Positive
Director
Jim Jenkins
Executive Producer
Marc Grill
EDITORIAL
Editorial Company
Arcade Edit
Executive Producer
Sila Soyer
Producer
Andrew Cravotta
Editor
Dave Anderson
Assistant Editor
Sam Barden
VFX
VFX Company
The Mill
Senior Producer
Clairellen Wallin
Associate Producer
Zach Fortin
Shoot Supervisor
Christian Nielsen
Chief Creative Officer
Angus Kneale
2D Lead Artist
Nathan Kane
2D Artist
Marco Baratto
2D Artist
Rachel Moon
2D Artist
Yongjae Lee
TELECINE
Telecine Company
Company 3
Head of Color / Grade Artist
Tim Masick
Color Producer
Kevin Breheny
MIX
Mix Company
Sound Lounge
Mixer
Tom Jucarone, Rob DiFondi
Producer
Becca Falborn
Music
Music Company
Walker
Producer
Sara Matarazzo, Stephanie Pigott
End Card
Company
Digital Domain
