Client: TK Maxx
Date: Nov 2017
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Shoppers dreaming of a White Christmas may find that their dreams come true this year, thanks to the innovative festive campaign that will see an exclusive group of shoppers receive the gift of real snow at their homes, for free, courtesy of TK Maxx, the store of big gifts at small prices.

Launching this Friday, the labels-for-less retailer’s bold and highly original Christmas campaign will offer shoppers the chance to pick up the ‘biggest gift at the smallest possible price’, an actual ‘White Christmas’ - for absolutely nothing.

Directed by Ian Pons Jewell and voiced by Bill Nighy, the 30” and 60” spots are shot in the hyperreal, cinematic style that has become the brand’s hallmark. In the film we see a ‘White Christmas’ come to life as a grandfather gifts his granddaughter the iconic ‘White Christmas’ snow globe. We then watch the excitement escalate as a team of TK Maxx ‘snow experts’ cover the house in snow, complete with branded helicopter and snow bazookas. The spot is soundtracked by a re-recorded festive version of pop-rock band Pilot's 1975 hit, Magic.


W+K LONDON (Wieden + Kennedy)

Creative Director - Hollie Walker

Creatives - Freddy Taylor, Andrew Bevan, Philippa Beaumont

Executive Creative Directors - Tony Davidson, Iain Tait

Group Account Director - Matt Owen

Account Director - Ollie Pym

Account Manager - Preety Mudhar

Head of Planning - Paul Colman

Planner - Alex Allcott

Head of Technology - Michael Naman

Interactive Producer - Sam Sammons

TV Producer - James Laughton

TV Production Assistant - Jasper Ford


Production Company - Friend London

Director - Ian Pons Jewell

MD/Executive Producer - Luke Jacobs

Producer - Richard Fenton

Production Manager - Erinn Fitzgerald

Director of Photography - Mauro Chiarello

Editorial Company - Final Cut London

Editor - James Rosen

VFX Company - Time Based Arts

VFX Supervisor - Stephen Grasso, Adam Patterson,

Sound Company - 750 MPH

Sound Designer - Sam Ashwell

Music Company - W Songs

Music Supervisor - Tristan Wilson

Interactive Production

Production Company Crew

Technical Director - Jens Meijer

Lead Developer - Simon Cam