The Football Association: England World Cup Squad Announcement by Wieden + Kennedy London

Date: May 2018
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The Football Association has just announced England’s squad for the 2018 FIFA World Cup via its Facebook, Twitter and YouTube accounts.

The squad announcement has been delivered with a difference - with the nation’s football-mad youth revealing which 23 players have been chosen by Gareth Southgate, in a film created by Wieden+Kennedy London and directed by Dan Emmerson via Somesuch.

Young fans from across the country were enlisted to announce the players who will wear the Three Lions in Russia this summer.

The video was shot on location in Wembley plus towns and cities throughout England, youngsters - including players from grassroots teams such as Moorside Rangers in Manchester and Sheffield Wednesday Ladies U16s - paying homage to their own local idols.

The squad will begin reporting to St. George’s Park from next Monday, ahead of pre-tournament internationals against Nigeria at Wembley Stadium and Costa Rica at Elland Road.

Credits

Creative Director Jon Matthews

Creative Tom Hall

Design Director Karen Jane

Designer Chris Gray

Executive Creative Directors Tony Davidson & Iain Tait

Head of Production James Guy

Group Account Director Ryan Fisher

Account Director Will Smith

Account Manager Laura Simmons

Planning Director Andy Wright

TV Producer Anna Neilson

TV Production Assistant Jasper Ford

TV PRODUCTION

Production Company Somesuch

Director Dan Emmerson

Producer Jon Mealing

Director of Photography Ed Hubert

Editorial Company Speade

Editor Ben Crook

VFX Company Time Based Arts

Nuke Lead Matt Shires

Flame Artist Nuke

Stephen Grasso, Dave Birkill

Ralph Briscoe, Linda Cieniawska

VFX Producer Jo Gutteridge

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