Nike: Mo Farah – Smile by Wieden + Kennedy London

Client: Nike
Date: Aug 2017
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Sportswear giant Nike has paid tribute to the golden career of British distance runner Mo Farah after tasking Wieden+Kennedy to produce a short video celebrating the sacrifice and mindset required to go the pace on the running track, capped by an ‘unbeatable smile’.

Best known for his Mobot celebratory hand gesture after sweeping all before him on the track Nike delves behind the scenes to document the sweat and sacrifice born of the grueling training regimen necessary to get Farah over the line.

Set against a backdrop of Farah’s London upbringing the film illustrates the grit and determination which belie Farah’s smiley demeanour with spoken word artist George the Poet offering an accompanying audio tribute.


Creative Director – Anders Stake, Adam Fish

Creatives – Tom Hall and Kate Baker

Executive Creative Directors – Tony Davidson, Iain Tait & Kim Papworth

Group Account Director – Ryan Fisher

Account Director – Sophy Woltman

Account Manager – Sophie Lake

Head of Planning – Paul Colman

Planner – Paula Bloodworth

TV Producer – Anna Neilson

TV Production Assistant – Iona Patterson


Production Company – Rogue Films

Director – Mark Zibert

Executive Producer – Charlie Crompton / Orlando Wood

Line Producer – Sophie Hernandez Weldon

Director of Photography – Ross Giardina

Editorial Company – Final Cut

Editor – Dan Sherwen / Nikki Porter / Leila Gaabi

VFX Company – Time Based Arts

VFX Supervisor – Jo Gutteridge / Tom Johnson

Sound Studio – Factory Studios

Sound Designer – Jack Hallett // Anthony Moore

Producer – Becky Bell

Music Company – Pitch & Sync

Executive Producer – Simon Robinson

Print Production – Art Buyer

Maisie Willoughby

Photographer – Jamie Morgan

Production Company – Rosie Serlin Associates

Creatives – Tom Hall, Tom Bender & Kate Baker (Art Direction)

Freddy Taylor, Philippa Beaumont, Andrew Bevan (Copy)

Design – Ryan Teixeira,Tobias Bschorr

Artwork – David Brodie, Indy Basra

Retouching – Stanley's

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