Heinz: This Magic Moment by Wieden + Kennedy

The latest ad by Wieden + Kennedy for Heinz ketchup pays homage to the condiment’s ability to bring a little extra joy to life’s chaotic moments.

‘This Magic Moment’ depicts the reality and the disorder of everyday family life, chronicling the stressful daily events we all encounter while reminding us that food is a uniting force which can only be made better with a splodge of Heinz.

Both spots for ‘This Magic Moment’ are soundtrack by the nostalgic track of the same name by The Drifters and conclude with the voiceover line “Life can be a lot to handle, but there’s plenty of magic in all that chaos.”