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Fisher-Price: Let's Be Kids Together by Wieden + Kennedy

Date: Sep 2021
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Toys possess magical communication powers. They exist in a special place between the adult world and the kid world. Through toys, kids can show us what it’s like to be a kid. And through toys, adults can show kids we hear them. In a world so divided, connecting through toys is more important than ever.

So Fisher-Price and Wieden+Kennedy Portland are launching a new brand film, 'Let's Be Kids Together,' from directing duo Against All Odds and animation house Passion Pictures. It features kids and adults, of course, as well as the Fisher-Price icons that help bring us together, including the Chatter Telephone, Xylophone, Bubble Mower, and the Little People Farm.

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