Toys possess magical communication powers. They exist in a special place between the adult world and the kid world. Through toys, kids can show us what it’s like to be a kid. And through toys, adults can show kids we hear them. In a world so divided, connecting through toys is more important than ever.
So Fisher-Price and Wieden+Kennedy Portland are launching a new brand film, 'Let's Be Kids Together,' from directing duo Against All Odds and animation house Passion Pictures. It features kids and adults, of course, as well as the Fisher-Price icons that help bring us together, including the Chatter Telephone, Xylophone, Bubble Mower, and the Little People Farm.