Client: Shelter
Date: May 2021
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Housing charity Shelter today launches a new campaign, ‘Fight For Home’, created by Who Wot Why, which shows the unfiltered truth behind the national housing emergency. The campaign was created on the back of new research from Shelter showing that 1 in 3 in Britain (34%) - some 17.5m people - are impacted by the housing emergency.

The ‘Fight for Home’ campaign centres on a film showing real people impacted by the housing emergency voicing their stories. It is directed by Independent Films’ director of Bafta-winning ‘Rocks’, Sarah Gavron and Anu Henriques, and set to a track written and composed by the award-winning rapper, singer, and songwriter, Wretch 32.

The work breaks in England and Scotland on 26 May and runs for a month, with a second burst of activity planned for October. It will be delivered across TV, OOH, press, digital and social, and complemented by an integrated content partnership with VICE Media. All media was planned and bought by Yonder Media.


ECD & Founder: Sean Thompson

Creatives: Jack Walker and Ali Dickinson

Rebecca Conyngham-Hynes and Dan Scott

Business Director: Katie Savelli

Account Manager: Pippa Flood

Strategy Partner: Joanna Dann

Agency Producer: Christian Lobo

Photographer: Tom Cockram

Production Company: Independent Films

Directors: Sarah Gavron & Anu Henriques

Executive Producer: Verity White

Projection Consultancy and Production: Bluman Associates

Projectionist: Andy Joyes & Steve Highgate

Projection Equipment Supplier: AT Communications

Editor: Rebecca Luff

Post Production: Black Kite Studios

DoP: Nathalie Pitters

Media planning/buying: Yonder Media

Wave Studios: Final Sound Mixes.

Wave Producer: Rebecca Boswell.

Wave Audio Engineer: Martin Leitner

Gunnar Osakarsson: Sound SFX Editor

Peter Clarke: Music Editor

James Allen – Shelter Assistant Director, Marketing & Content

Helen Jones – Shelter Creative Director

Willow Williams – Shelter Head of Marketing

Ariel Haber – Shelter Head of Audience Development

Amanda Collins – Shelter Head of Communications and Engagement, Scotland

Erin Wolson – Shelter Senior Brand Marketing Manager

Morwenna Knight – Shelter Senior Marketing Manager

Hannah Ridyard – Shelter Brand Marketing Manager

Culture & Inclusion Consultants: The Unmistakables

Brand purpose and Identity: Superunion and The Sustainability Practice at Ogilvy

Artist: Wretch 32

Label: Universal Music, Polydor Records UK

Management: Renowned management

Producer: Maestro 'The Baker'