Housing charity Shelter today launches a new campaign, ‘Fight For Home’, created by Who Wot Why, which shows the unfiltered truth behind the national housing emergency. The campaign was created on the back of new research from Shelter showing that 1 in 3 in Britain (34%) - some 17.5m people - are impacted by the housing emergency.
The ‘Fight for Home’ campaign centres on a film showing real people impacted by the housing emergency voicing their stories. It is directed by Independent Films’ director of Bafta-winning ‘Rocks’, Sarah Gavron and Anu Henriques, and set to a track written and composed by the award-winning rapper, singer, and songwriter, Wretch 32.
The work breaks in England and Scotland on 26 May and runs for a month, with a second burst of activity planned for October. It will be delivered across TV, OOH, press, digital and social, and complemented by an integrated content partnership with VICE Media. All media was planned and bought by Yonder Media.
ECD & Founder: Sean Thompson
Creatives: Jack Walker and Ali Dickinson
Rebecca Conyngham-Hynes and Dan Scott
Business Director: Katie Savelli
Account Manager: Pippa Flood
Strategy Partner: Joanna Dann
Agency Producer: Christian Lobo
Photographer: Tom Cockram
Production Company: Independent Films
Directors: Sarah Gavron & Anu Henriques
Executive Producer: Verity White
Projection Consultancy and Production: Bluman Associates
Projectionist: Andy Joyes & Steve Highgate
Projection Equipment Supplier: AT Communications
Editor: Rebecca Luff
Post Production: Black Kite Studios
DoP: Nathalie Pitters
Media planning/buying: Yonder Media
Wave Studios: Final Sound Mixes.
Wave Producer: Rebecca Boswell.
Wave Audio Engineer: Martin Leitner
Gunnar Osakarsson: Sound SFX Editor
Peter Clarke: Music Editor
James Allen – Shelter Assistant Director, Marketing & Content
Helen Jones – Shelter Creative Director
Willow Williams – Shelter Head of Marketing
Ariel Haber – Shelter Head of Audience Development
Amanda Collins – Shelter Head of Communications and Engagement, Scotland
Erin Wolson – Shelter Senior Brand Marketing Manager
Morwenna Knight – Shelter Senior Marketing Manager
Hannah Ridyard – Shelter Brand Marketing Manager
Culture & Inclusion Consultants: The Unmistakables
Brand purpose and Identity: Superunion and The Sustainability Practice at Ogilvy
Artist: Wretch 32
Label: Universal Music, Polydor Records UK
Management: Renowned management
Producer: Maestro 'The Baker'