The Drum Awards Festival - Extended Deadline

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Agency: WhiteGREY
Client: Panadol
Date: Nov 2017
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Panadol has launched a new campaign encourgaing Australians to switch off headache-causing devices and technology to reconnect with family and friends.

The campaign introduces the brand’s new purpose to switch off life headaches via an activation, the Home of Reconnection, a home that has been stripped of all technology and devices.

The brand is giving Australians the chance to win a free stay at the home, inviting celebrity radio presenter, Ryan ‘Fitzy’ Fitzgerald to be the first person to stay in the home.

Credits

Chad Mackenzie – National ECD

Ronojoy Ghosh – Creative Director

Brett Terblanche – Senior Creative

James Blow – Senior Creative

Lynn Clift – Planning Director

Monika Vidovic – Group Business Director

Florent Moignard – Senior Account Manager

Rachel Harley – Designer

Terry Kerr – Head of Production

Production - Hogarth

PR - Edelman

Media - PHD

Social - Havas