Panadol has launched a new campaign encourgaing Australians to switch off headache-causing devices and technology to reconnect with family and friends.
The campaign introduces the brand’s new purpose to switch off life headaches via an activation, the Home of Reconnection, a home that has been stripped of all technology and devices.
The brand is giving Australians the chance to win a free stay at the home, inviting celebrity radio presenter, Ryan ‘Fitzy’ Fitzgerald to be the first person to stay in the home.
Chad Mackenzie – National ECD
Ronojoy Ghosh – Creative Director
Brett Terblanche – Senior Creative
James Blow – Senior Creative
Lynn Clift – Planning Director
Monika Vidovic – Group Business Director
Florent Moignard – Senior Account Manager
Rachel Harley – Designer
Terry Kerr – Head of Production
Production - Hogarth
PR - Edelman
Media - PHD
Social - Havas