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Missing Persons Advocacy Network (MPAN) has launched an innovative initiative which harnesses Facebook’s facial recognition and auto tagging technology to search for missing people.

The initiative works by searching the backgrounds of photos and videos posted by Facebook users in the hopes of identifying and locating missing people.

The initiative is supported by a campaign, called Invisible Friends, which incorporates a push to get as many Facebook users around the world to befriend the Facebook profiles of missing persons.


Executive Creative Director – Anthony Moss

Writer – Nic Molyneux

Art Director – Benjamin Mann

Digital Producer – Matt Knight, Michelle McGrath, Alex Botterill

Digital Designer – Lauren Bowen

Developer – Yohan Mocho, Mathieu Mence

Editor – Leigh Cooke

Managing Director – Claudia McInerney

Account Director – Amy Ross

Account Manager – Holly Ryan, Harriet Lade