The Drum Awards for Marketing - Entry Deadline

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Agency: WhiteGREY
Date: Mar 2019
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Frank Health Insurance has created a voice app for the Private Health Industry (PHI) category in Australia, built for the Google Assistant.

The app, created with the help of WhiteGrey, aims to help consumers easily get the right answers to complicated PHI questions that plague the industry.

To get access, users simply ask any Google Assistant to ‘speak to Frank Insurance’. The app has been developed as an extension of Frank’s ‘easy as frank’ brand platform.