The Drum Awards Festival - Official Deadline

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Client: White Ops
Date: Dec 2018
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White Ops is educating audiences on personal computer security in a public service announcement following the dismantling of a massive online fraud operation.

The PSA was released 12 December following last month's takedown of 3ve (pronounced 'Eve'), an online ad fraud enterprise that ran on 1.7m malware-infected computers at a single point in time.

The PSA starts ominously: "This is your computer. Or is it? It may look quiet, but just below the surface is a beehive of activity."

Michael Tiffany, president and co-founder of White Ops, said 3ve became one of the largest ad fraud operations ever seen.

The PSA details the ad fraud 3ve committed, and ends by directing viewers to a US Department of Homeland Security website that includes tips on how to "inoculate" their devices.

White Ops, the FBI and Google created an industry-wide alliances, which included Adobe, Amazon Advertising and Facebook among others, to dismantle and eventually arrest the three individuals associated with 3ve.


White Ops

With Jon Bond, Kirshenbaum & Bond