Date: Mar 2021
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Joann is celebrating spring with a new docu-style webisode starring actress Phyllis Smith. Titled 'Ring in Spring with Phyllis,' the scripted film follows Phyllis as she humorously attempts to pull off a makeshift wedding for the couple next door.

The episode features notable DIY design expert Rebecca Propes who helps bring Phyllis’ wedding planning aspirations to life so that her neighbors don’t have to get married in a courthouse. Because, according to Phyllis, “that’s disgusting” (she thought they said outhouse).

Created in partnership with creative agency Where Eagles Dare, the episode will live on Joann's website and YouTube, with a corresponding video tutorial that provides step-by-step instructions for each craft. In this case, Propes will show how to create a paper flower bouquet.

Future episodes are slated to launch later this year tied to Halloween and Holiday.


Agency: Where Eagles Dare

Founder/ECD: Brian Franks

Creative Director: Zam Cadden

Lead Designer: Sarah Karwoski

Project Mgr. Jamie Simoni

Joann Chief Creative Officer: Richard Vollmer

Joann Editorial Director: Valerie Ott

Joann Crafted Content Manager: Anna Olsen

Director: Ricky Mabe

Executive Producer: Barry Sonders

Production: PF100, Malcolm Wax, Bradley Schulz

DP: JR Kraus

Music Composition: David Schuler

Writers: Jared Kozel, Ricky Mabe

Starring: Phyllis Smith

Featuring: Rebecca Propes

Production Designer: Ben Ralston