Joann is celebrating spring with a new docu-style webisode starring actress Phyllis Smith. Titled 'Ring in Spring with Phyllis,' the scripted film follows Phyllis as she humorously attempts to pull off a makeshift wedding for the couple next door.
The episode features notable DIY design expert Rebecca Propes who helps bring Phyllis’ wedding planning aspirations to life so that her neighbors don’t have to get married in a courthouse. Because, according to Phyllis, “that’s disgusting” (she thought they said outhouse).
Created in partnership with creative agency Where Eagles Dare, the episode will live on Joann's website and YouTube, with a corresponding video tutorial that provides step-by-step instructions for each craft. In this case, Propes will show how to create a paper flower bouquet.
Future episodes are slated to launch later this year tied to Halloween and Holiday.
Agency: Where Eagles Dare
Founder/ECD: Brian Franks
Creative Director: Zam Cadden
Lead Designer: Sarah Karwoski
Project Mgr. Jamie Simoni
Joann Chief Creative Officer: Richard Vollmer
Joann Editorial Director: Valerie Ott
Joann Crafted Content Manager: Anna Olsen
Director: Ricky Mabe
Executive Producer: Barry Sonders
Production: PF100, Malcolm Wax, Bradley Schulz
DP: JR Kraus
Music Composition: David Schuler
Writers: Jared Kozel, Ricky Mabe
Starring: Phyllis Smith
Featuring: Rebecca Propes
Production Designer: Ben Ralston