The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: WeTransfer
Date: Apr 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
9 votes

WeTransfer collaborated with experimental artist, Zach Lieberman to create an immersive online experience, called Color Push.

Color Push takes users to an immersive creative portal while they wait for files to upload or download on WeTransfer, to create art through the movement of their cursor, or if the camera is enabled, their hands and head.

Users can spend 90 seconds manipulating a malleable colorful image on their screen. The artwork can be downloaded and shared with the hashtag #colorpush across social media to create an online gallery of user-generated art. The process offers users a moment to zone out from day-to-day tasks and express themselves however they wish.