Nike: Winner Stays by West2East Empire
- Location:
Quarterback Russell Wilson and his team at West2East Empire created the spot ‘Winner Stays’ for his Nike Alpha Menace II Player Edition cleat that was recently released. Rather than just star in the commercial, the production team created the entire spot in support of the shoe.
The team wanted to create excitement around the shoe and connect it to youth football through the creative. The team created the spot on spec and did everything from casting, to location scouting, shooting, creative direction and more. Once it was created, West2East and Wilson worked with Nike to release the video, tied to his Russell Wilson Passing Academy camp for kids 8-17.
In the spot, a group of kids is seen sneaking into a dirt lot at a construction yard. There, they have a spirited game of flag football. After one kid thinks he’s scored a TD, he is called back by the girl who grabbed his flag. Then Wilson comes in, blowing a whistle. The kids flock to him. He states, “I got next.” The kids counter with “winner stays,” meaning the loser must go home. He then joins the game, as the cleat is featured in both action shots and cutaways.
Credits
Production: West2East Empire
Brand: Nike
Creative Director - Daniel Mogg
Director - TK McKamy
Producer - Vic Wise, Brent Madison
Director of Photography - Jon Chema
Tyco Car Driver - Ryan Haug
Tyco Car Op - Corey Koneniec
1st AC - Keith Hudson
2nd AC/Editor Asst. - Adam Gatdula
Location Sound Mixer - Dayana Capulong
Gaffer - Cole Pisano
Key Grip - Casey Schmidt
G&E Swing - Rachel Weinkauf
Prod Coord. - Kristina Capulong
Editor - TK McKamy
Lead VFX Artist - Joel Robertson - Fourth Crown
VFX Assistant - Richard Adam Jones - Fourth Crown
VFX House - Fourth Crown
Compositing - Kyle Deetman
Color House - RKM Studios
Colorist - Ryan K. McNeal
Post Sound Mixer - Cody Twitchell @ Fives
Original Original Music by G Yamazawa 'North Cack'
Special Thanks: Dirt Exchange, Koerner Camera, Motion State, RKM Studios, Fourth Crown