The Drum Awards for Marketing - Extended Deadline

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Client: Nike
Date: Jul 2019
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Quarterback Russell Wilson and his team at West2East Empire created the spot ‘Winner Stays’ for his Nike Alpha Menace II Player Edition cleat that was recently released. Rather than just star in the commercial, the production team created the entire spot in support of the shoe.

The team wanted to create excitement around the shoe and connect it to youth football through the creative. The team created the spot on spec and did everything from casting, to location scouting, shooting, creative direction and more. Once it was created, West2East and Wilson worked with Nike to release the video, tied to his Russell Wilson Passing Academy camp for kids 8-17.

In the spot, a group of kids is seen sneaking into a dirt lot at a construction yard. There, they have a spirited game of flag football. After one kid thinks he’s scored a TD, he is called back by the girl who grabbed his flag. Then Wilson comes in, blowing a whistle. The kids flock to him. He states, “I got next.” The kids counter with “winner stays,” meaning the loser must go home. He then joins the game, as the cleat is featured in both action shots and cutaways.

Credits

Production: West2East Empire

Brand: Nike

Creative Director - Daniel Mogg

Director - TK McKamy

Producer - Vic Wise, Brent Madison

Director of Photography - Jon Chema

Tyco Car Driver - Ryan Haug

Tyco Car Op - Corey Koneniec

1st AC - Keith Hudson

2nd AC/Editor Asst. - Adam Gatdula

Location Sound Mixer - Dayana Capulong

Gaffer - Cole Pisano

Key Grip - Casey Schmidt

G&E Swing - Rachel Weinkauf

Prod Coord. - Kristina Capulong

Editor - TK McKamy

Lead VFX Artist - Joel Robertson - Fourth Crown

VFX Assistant - Richard Adam Jones - Fourth Crown

VFX House - Fourth Crown

Compositing - Kyle Deetman

Color House - RKM Studios

Colorist - Ryan K. McNeal

Post Sound Mixer - Cody Twitchell @ Fives

Original Original Music by G Yamazawa 'North Cack'

Special Thanks: Dirt Exchange, Koerner Camera, Motion State, RKM Studios, Fourth Crown