The Drum Awards for Marketing - Extended Deadline

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Client: Wendy's
Date: Oct 2021
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Fast food giant Wendy’s today debuted its “reinvented” French fries with fanfare. It launched a new ad campaign slamming McDonald’s version of the snack, and has promised that Wendy’s fries will always be hot and crispy – or replaced for free.

Wendy’s is saying ‘no way’ to cold, disappointing fast food fries. Today the No. 2 burger chain announced the debut of its new and improved Hot & Crispy Fries with an aggressive McDonald’s-bashing TV ad.