Wendy's: Wendy's Breakfast

Client: Wendy's
Date: Mar 2020
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Wendy's is encouraging consumers to leave their tired old breakfasts behind and try what will be America's Favorite Breakfast, available nationwide today, including a guarantee you will love it. To celebrate the launch, Wendy's is giving consumers a free Honey Butter Chicken Biscuit with purchase via the Wendy's mobile app.

Pulling from an arsenal of bold, lively marketing plays, and with a menu built on food quality and craveability, America’s new favorite breakfast is here to stay, according to the brand.

Some of the activities included: Sampling at major events like the X-Games and Daytona 500, and other events; pushing video content with former McD’s Chef that praised Wendy’s breakfast via social and on national TV; engaging exclusively with @Wendy’s 3.6-plus million Twitter followers behind the scenes; taking center stage at Times Square to roast the competition with fan-created content; launching offers like a free Honey Butter Chicken Biscuit – available with any purchase through the Wendy’s mobile app.

Tthe breakfast TV creative is spirited and delivers sass in a way that only Wendy’s can.

Credits

VMLY&R Kansas City and Miami

Spark Foundry

Ketchum

The Marketing Arm

Saatchi X

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