Weetabix: Back-to-school

Weetabix returns to TV screens this autumn with a £2million+ creative campaign designed to inspire kids and adults to enjoy the best possible start to the day as they head back to school and work.

Running across August and September on TV and video-on-demand, the light-hearted advert shows various topical serving suggestions making reference to the easing of lockdown restrictions, including ‘goodbye rule of six a-bix’ and ‘festival moshing a-bix’.

The advert is the latest in Weetabix’s recent creative campaigns, which aim to inspire consumers with new, exciting recipes to show how tasty and fun the nation’s favorite cereal can be when paired with a variety of different toppings.