The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2020
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Weetabix Food Company and The Football Association (The FA) have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see Weetabix become the 'Official Breakfast Category Partner' of the England Women’s and Men’s Senior Teams and lead partner of Wildcats - a group for girls aged 5-11 who want to get involved with football - which will be renamed to ‘Weetabix Wildcats’.

Weetabix and The FA are committed to doubling the number of Wildcats providers by the end of 2024 and will work closely with performance experts at St. George’s Park to implement learning about nutrition as part of the Weetabix Wildcats programme.

The new partnership will focus on Weetabix Original’s nutritional credentials, being low in sugar, salt, and fat, as well as high in fibre, helping to support the health of the nation with a strong start to the day.