Maine Lobster Marketing Collaborative: advert-top-1 by Weber Shandwick

The Maine Lobster Marketing Collaborative (MLMC) joined forces with culinary tastemakers Dana Cowin, former editor-in-chief of Food & Wine and host of the 'Speaking Broadly' podcast, Chefs Kwame Onwuachi (Kith & Kin, Washington, DC), Karen Akunowicz (James Beard Best Chef Northeast 2018 and cookbook author, Boston, MA) and Jimmy Papadopoulos (Bellemore, Chicago) to spread the word of Maine New Shell Lobster as the 2018 season begins.

Cowin and the chefs immersed themselves in the industry by joining lobstermen from up and down the Maine Coast. The tastemakers got their sea legs by baiting and hauling traps and learning about the sustainability measures in place to keep Maine Lobster stocks healthy. Following a day on the water, the tables were turned and the chefs showed the lobstermen their unique style of preparing and enjoying Maine Lobster.

Viewers will get a glimpse of their adventures in Maine through a four-episode video series, 'Trap to Table,' which will air throughout peak Maine Lobster season (through November).

"I've always loved lobster as an ingredient, but really understanding the industry from the perspective of a fisherman was awe-inspiring. The amount of work and care that goes into sustainably harvesting this incredible product makes you not only want to serve it to your guests, but also share the story of what makes the Maine Lobster fishery so unique," said Chef Akunowicz.

Cowin, Onwuachi, Akunowicz and Papadopoulos reunited with their seafaring friends during the MLMC's first-ever live broadcast from New York City. They discussed their experiences fishing in the Gulf of Maine and created exciting new recipes featuring fresh Maine New Shell Lobster in front of a live audience of culinary fans. A behind-the-scenes look at their trips to Maine can be found at www.LobsterfromMaine.com/LIVE.