McDonald's: Share the Love by We Are Unlimited

Client: McDonald's
Date: Jul 2019
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
6 votes

People love McDonald’s World Famous Fries and they love sharing them too - making them one of the most shared foods in the world. So in honor of last Saturday’s #NationalFrenchFryDay (July 13), McDonald’s celebrated with a national campaign encouraging consumers to 'Share the Love.'

The work, which was created by We Are Unlimited in partnership with McDonald’s, highlighted the variety of people who love to share McDonald’s fries. The creative showcases two different hands forming the iconic golden arches coming together over French fries. The campaign images, which were shot by famed editorial photographer Mark Seliger, drew customers in and remained a constant across all platforms – from social, to CRM, to out-of-home adverts, in-restaurant imagery, and even a billboard above the McDonald’s Time Square flagship location.

Also on #NationalFrenchFryDay, McDonald’s shared the love with fry fans across the United States by giving a free medium McDonald’s fry with any order on McDelivery with Uber Eats.

Credits

CLIENT: McDonald’s

Chief Marketing Officer: Morgan Flatley

Vice President of Marketing, Brand Content and Engagement: Kenny Mitchell

Sr. Director, Brand Content: Julie Wenger

Retail Experience Director: Betsy Zurek

Social Engagement/Customer Experience Manager: Joe Piaskowy

Brand & Content Manager: Karen Adland

Retail Experience Manager: Patrice Devaughn

Sr. Manager, National Media: Jamie Krinsky

Manager, Public Relations and Brand Engagement: Trent Stafford

Productions Operations Manager: Janie Posadas Reyes

Sr. Manager CRM: Janine Ogren

Digital Marketing Manager: Omer Navaid

CREATIVE AGENCY: We Are Unlimited

Chief Creative Officer, DDB North America: Ari Weiss

Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya

Managing Director, We Are Unlimited: Chris Loeffler

Head of Account Management, We Are Unlimited: Melanie Behling

Head of Social Media Strategy, We Are Unlimited: Lora Stock

Creative Director, We Are Unlimited: Mark Wegwerth

Associate Creative Director, We Are Unlimited: Jonathan Pliego

Associate Creative Director, We Are Unlimited: Sean Collander

Art Director, We Are Unlimited: Shelby Tamura

Copywriter, We Are Unlimited: Rachel Dawer

Account Director, We Are Unlimited: Kate Kerans

Account Supervisor, We Are Unlimited: Nika Longo

Account Executive, We Are Unlimited: Chelsea Chamberlain

Art Producer, We Are Unlimited: Jessica Sokolowski

Executive Producer, We Are Unlimited: Marianne Newton

Senior Content Producer, We Are Unlimited: Ross Greenblat

Project Manager, We Are Unlimited: Lauren Lumsden

Head of Design, We Are Unlimited: Aya Baeshean

Senior Designer, We Are Unlimited: Marcus McCoy

Digital Project Manager, We Are Unlimited: Sarah Fielding

Creative Director, We Are Unlimited: Jim White

Copywriter, We Are Unlimited: Patrick Winegar

Social Publisher, We Are Unlimited: Roma Real

Sr. Production Business Manager, We Are Unlimited: Ryan Hentsch

Senior Talent Manager, We Are Unlimited: Michelle Sanchez

Account Executive, We Are Unlimited: Justin Duchene

PRODUCTION COMPANY: Mark Seliger Photography

Photographer: Mark Seliger

Producer: Coco Knudson

Agent / Executive Producer: Ruth Levy

Archivist & Post-Production Manager: Rachel Crowe

Printer / Retoucher: Salvatore Fabbri

EDITORIAL: We Are Unlimited

Studio Operations Director: Jorie Landfear

Editor & Videographer: Nicholas Maher

Facility Producer: Rachel Lee

Head of Motion Graphics: Chris Guy

MEDIA AGENCY: OMD

Managing Director: Susanna Earnest

Director, Social Media: Maura McNulty

Senior Social Media Strategist: Liz Wendt

Social Media Supervisor: Kelly Martin

Supervisor: Max Klindt

Strategist: Blake Stezskal

Associate Director, Outdoor Media Group: Joo Han

CUSTOMER ENGAGEMENT AGENCY: The Marketing Store

SVP, Chief Creative Officer: Jim Eby​

Art Director, Ryan Smith

Art Director, Jackie Avellar

Senior Copywriter: Sarah Davis

Associate Marketing Operations Manager: Mallory Tannous

Account Supervisor: Hannah McClelland

DIGITAL MARKETING AGENCY: RAPP

Creative Director: Kevin Green

Associate Creative Director: Anna Lee Doughtie

Associate Director, Experience Planning: Max Braun

Account Supervisor: Ania Malus-Kitzmann

Account Supervisor: Kerry Roach

Director, Project Management: Emily Davis

PR AGENCY: WE Communications

Account Director: Kristen Thompson

Account Manager: Madison Cushman

Senior Account Executive: Abby Smith