The Drum Awards Festival - B2B

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Client: McDonald's
Date: Dec 2017
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Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a McCafé pick me up, and makes McDonald’s the first brand to be integrated into the new animated Bitmoji feature on Snapchat.

The lens was available through a unique Snapcode at ordering kiosks in McDonald’s restaurants around the country.

A McCafé holiday cup appears on the front facing lens and then is carried off screen by a user’s unique Bitmoji. When the camera is turned around to the world view, the Bitmoji enjoys a sip of McCafé coffee, runs around the cup with renewed energy and again, carries the cup off the screen.

The McCafé 3D Bitmoji lens is an extension of the campaign created by We Are Unlimited promoting the new McCafé espresso menu. McDonald’s also worked closely with Snapchat and their other agency partners Resolution Media and OMD to bring this one of a kind experience to life.


CLIENT: McDonald’s

U.S. Chief Marketing Officer: Morgan Flatley

Director, Marketing & Customer Experience: Paul Matson

Director, Brand Marketing & Digital Strategy: Akash Pathak

Manager, Digital Campaigns and Content: Emily Charon

Manager, Brand Content: Jacqueline Bruzek


Chief Creative Officer, DDB North America: Ari Weiss

Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya

Executive Creative Director: Max Geraldo

Creative Director/Copywriter: Brandon Crockett

Creative Director/Art Director: Bruno Guimarães

Art Director: Amari Linton

Copywriter: Kristin Walters

Group Business Director: Melanie Behling

Account Director: Sarah Stahurski

Associate Account Executive: Mallory McDonald

SVP, Partners & Platforms: Justin Hood

Senior Social Strategist: Becca Toth


Digital Group Account Director: Erin Kienast

Associate Director: Samantha Lev


Associate Director, Social Media: Eric Dornbrook