McDonald's: McCafé 3D Bitmoji lens by We Are Unlimited

Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a McCafé pick me up, and makes McDonald’s the first brand to be integrated into the new animated Bitmoji feature on Snapchat.

The lens was available through a unique Snapcode at ordering kiosks in McDonald’s restaurants around the country.

A McCafé holiday cup appears on the front facing lens and then is carried off screen by a user’s unique Bitmoji. When the camera is turned around to the world view, the Bitmoji enjoys a sip of McCafé coffee, runs around the cup with renewed energy and again, carries the cup off the screen.

The McCafé 3D Bitmoji lens is an extension of the campaign created by We Are Unlimited promoting the new McCafé espresso menu. McDonald’s also worked closely with Snapchat and their other agency partners Resolution Media and OMD to bring this one of a kind experience to life.