McDonald's: Buttermilk Crispy Tenders: Grandma Has a Life by We Are Unlimited

Client: McDonald's
Date: Oct 2017
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The new McDonald’s fully-integrated campaign, titled Buttermilk Crispy Tenders: Grandma Has a Life, was created by We Are Unlimited.

The new work consists of 30 pieces of original content. The spots feature wise grandmas talking about how there are no hard feelings for liking McDonald’s Buttermilk Crispy Tenders because the delicious, high-quality tenders are so good she doesn’t have to spend time making her own and can now enjoy her life.

The campaign demonstrates the point through lighthearted, humorous activities for grandma and shows the better things she has to do other than cooking, like relaxing at the pool, building puzzles of handsome models, fulfilling her dream of being a stand-up comedian, using VR goggles, online dating, and more.

Credits

CLIENT: McDonald’s

US Chief Marketing Officer: Morgan Flatley

Sr. Director, Brand & Marketing Content: Julie Wenger

Manager, Brand & Marketing Content: Ivonne Loza

Supervisor, Brand & Marketing Content: Ariane Mendel

Marketing Manager, Digital Campaigns & Content: Emily Charron

Marketing Supervisor, Social Content & Engagement: Stephanie Servin

Manager, US Marketing & Planning: Keishon Williams

CREATIVE AGENCY: We Are Unlimited

Chief Creative Officer, DDB North America: Ari Weiss

Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya

Creative Director: Mark Wegwerth

Creative Director: Chris Cole

Creative Director: Vic Sanchez

Creative Director: Jon Morgan

Art Director: Rachel Bottlinger

Copywriter: Jessi Pelzel

Designer: Kristen Walters

Chief Production Officer: Jon Ellis

Senior Content Producer: Ross Greenblat

Group Business Director: Melanie Behling

Account Director: Sarah Stahurski

Account Supervisor: Taylor Knowles

SVP, Partners & Platforms: Justin Hood

PRODUCTION COMPANY: O Positive

Director: Brian Billow

Executive Producer: Ralph Laucella

Director of Photography: Larry Fong

EDITORIAL: Cutters

Editor: Grant Gustafson

Producer: Heather Richardson

AUDIO POST: Another Country

Audio Engineer: Pete Erazmus

Executive Producer: Tim Kohn

FINISH/EFX: The Mill

Colorist: Luke Morrison

Flame Artists: Randy McEntee

Senior Producer: Erica Hilbert

Burrell Group

V.P., Group Creative Director: Rebecca Williams

Art Director: Mark Oosthuizen

Copywriter: Dave Linne

Smartwater: Smartbeats

Added 13 September 2019
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