McDonald's: advert-body-2 by We Are Unlimited
- Location:
The new McDonald’s fully-integrated campaign, titled Buttermilk Crispy Tenders: Grandma Has a Life, was created by We Are Unlimited.
The new work consists of 30 pieces of original content. The spots feature wise grandmas talking about how there are no hard feelings for liking McDonald’s Buttermilk Crispy Tenders because the delicious, high-quality tenders are so good she doesn’t have to spend time making her own and can now enjoy her life.
The campaign demonstrates the point through lighthearted, humorous activities for grandma and shows the better things she has to do other than cooking, like relaxing at the pool, building puzzles of handsome models, fulfilling her dream of being a stand-up comedian, using VR goggles, online dating, and more.
Credits
CLIENT: McDonald’s
US Chief Marketing Officer: Morgan Flatley
Sr. Director, Brand & Marketing Content: Julie Wenger
Manager, Brand & Marketing Content: Ivonne Loza
Supervisor, Brand & Marketing Content: Ariane Mendel
Marketing Manager, Digital Campaigns & Content: Emily Charron
Marketing Supervisor, Social Content & Engagement: Stephanie Servin
Manager, US Marketing & Planning: Keishon Williams
CREATIVE AGENCY: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Creative Director: Mark Wegwerth
Creative Director: Chris Cole
Creative Director: Vic Sanchez
Creative Director: Jon Morgan
Art Director: Rachel Bottlinger
Copywriter: Jessi Pelzel
Designer: Kristen Walters
Chief Production Officer: Jon Ellis
Senior Content Producer: Ross Greenblat
Group Business Director: Melanie Behling
Account Director: Sarah Stahurski
Account Supervisor: Taylor Knowles
SVP, Partners & Platforms: Justin Hood
PRODUCTION COMPANY: O Positive
Director: Brian Billow
Executive Producer: Ralph Laucella
Director of Photography: Larry Fong
EDITORIAL: Cutters
Editor: Grant Gustafson
Producer: Heather Richardson
AUDIO POST: Another Country
Audio Engineer: Pete Erazmus
Executive Producer: Tim Kohn
FINISH/EFX: The Mill
Colorist: Luke Morrison
Flame Artists: Randy McEntee
Senior Producer: Erica Hilbert
Burrell Group
V.P., Group Creative Director: Rebecca Williams
Art Director: Mark Oosthuizen
Copywriter: Dave Linne