Client: YouTube
Date: Nov 2016
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YouTube has launched a new UK advertising campaign to celebrate the diverse talents succeeding on its platform and their impact on popular culture. YouTube creators who produce content on topics from science to spoken word poetry have become well known British celebrities admired by their huge fanbases.

The #madeforyou campaign celebrates 18 established and up-and-coming YouTube creators based in the UK, including filmmakers, musicians, comedians, spoken word poets, scientists and modest-fashionistas, who together have over 48 million subscribers to their YouTube channels. With over a billion users worldwide and watchtime growing at 60% year-on-year, YouTube’s ad-funded platform is a powerful tool for advertisers to connect with highly engaged audiences.


Chief Executive Officer: Jim Coleman