We Are Social France’s new ‘Greetings from England’ campaign for Assassin’s Creed Valhalla. The next installment in Ubisoft’s Assassin’s Creed franchise launches on 17November and features a journey of discovery through ninth-century England.
Created and shot in the style of a traditional tour operator’s travel campaign, the first in a series of ads is a film which opens with the tease: ‘Want to discover new horizons? Visit England!’ A sequence of tempting images then follows – from an ancient stone circle to rustic villages, beautiful fortresses and the English countryside in all its glory – along with the promise of rich culture to discover and a warm welcome.
The film ends with the strapline: ‘Discover England! The dream destination for an invasion …’ The true intention of the launch film will be unveiled in subsequent ads in the campaign, running across 14 countries, as a sequence of related content rolls out across Assassin’s Creed social networks in the coming weeks.
Sandrine Plasseraud, CEO
Thomas Guilhot, Executive Creative Director
Nicolas Duménil, Creative Director
Jean-François Ballé, Art Director
Léo Lamarre, Junior Art Director
Martin Fauveder, Junior copywriter
Fabien Gaëtan, Senior Creative strategist
Marion Megglé, Editorial Creative Director
Maxime Pereira, Editorial executive
Jérémy Michel, Motion designer
Adrien Le Falher, Motion designer
Vanessa Sayarath, Group Account Director
Axel Laurent, Account Manager