The Drum Awards Festival - Extended Deadline

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Client: Ubisoft
Date: Sep 2020
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We Are Social France’s new ‘Greetings from England’ campaign for Assassin’s Creed Valhalla. The next installment in Ubisoft’s Assassin’s Creed franchise launches on 17November and features a journey of discovery through ninth-century England.

Created and shot in the style of a traditional tour operator’s travel campaign, the first in a series of ads is a film which opens with the tease: ‘Want to discover new horizons? Visit England!’ A sequence of tempting images then follows – from an ancient stone circle to rustic villages, beautiful fortresses and the English countryside in all its glory – along with the promise of rich culture to discover and a warm welcome.

The film ends with the strapline: ‘Discover England! The dream destination for an invasion …’ The true intention of the launch film will be unveiled in subsequent ads in the campaign, running across 14 countries, as a sequence of related content rolls out across Assassin’s Creed social networks in the coming weeks.



Sandrine Plasseraud, CEO

Thomas Guilhot, Executive Creative Director

Nicolas Duménil, Creative Director

Jean-François Ballé, Art Director

Léo Lamarre, Junior Art Director

Martin Fauveder, Junior copywriter

Fabien Gaëtan, Senior Creative strategist

Marion Megglé, Editorial Creative Director

Maxime Pereira, Editorial executive

Jérémy Michel, Motion designer

Adrien Le Falher, Motion designer

Vanessa Sayarath, Group Account Director

Axel Laurent, Account Manager