Pringles: What's Your Flavour? by We Are Social

Client: Pringles
Date: Aug 2020
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Pringles has launched #PlayWithPringles, a series of activations created by global socially-led creative agency We Are Social, focused on how the brand can bring people together and add some fun into everyone’s lives.

The current iteration of the campaign is called ‘What’s Your Flavour’ and will run in the UK and Germany. It taps into existing social conversations of people coincidentally ‘glamming up’ in one-colour outfits and being likened to a Pringles tube as they plan real-life social occasions following the relaxation of lockdowns. We Are Social will identify these social media users, while encouraging others to deliberately do so, and engage with them via a ‘What’s Your Flavour’ film. Pringles will curate and celebrate UGC from people who’ve dressed as their favourite Pringles flavour.

@markferris

Getting ready for a night out & couldn't decide between Salt & Vinegar or Original! What's your flavour? ##AD @pringles.uki ##PlayWithPringles

♬ original sound - markferris

Pringles has also commissioned creators to film playful videos which show the glow-up from a lacklustre lockdown outfit to a Pringles-inspired block-coloured ensemble. These will be shared on the creators’ and Pringles’ social media channels over the coming weeks.

Credits

Creative agency: We Are Social

Charlie Cottrell, Group Creative Director / Head of Editorial

Paul Rider, Head of Art

Alyssa Drysdale, Group Account Director

Jen Stubley, Account Manager

Zanna Wharfe, Strategy Director

Robert Wainman, R&I Director

Emma Townley, Senior Creative

Stephanie Gane, Senior Creative

Callum Taylor, Senior Designer

Tom Makinson, Designer

Client: Pringles

Roisin Devine, Senior Digital Marketing Manager

Stephen McSweeney, Digital Marketing Specialist

Stephanie Thys, Marketing Manager

Transcreation agency: Hogarth

Joseph Fennell, Account Manager

Media agency: Carat

James Morgan, Business Lead / Planning Director

Tess Elford, Paid Social Media Manager

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WeTransfer: Doubt. Create. Repeat.

Added 30 September 2020
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