Pringles has launched #PlayWithPringles, a series of activations created by global socially-led creative agency We Are Social, focused on how the brand can bring people together and add some fun into everyone’s lives.
The current iteration of the campaign is called ‘What’s Your Flavour’ and will run in the UK and Germany. It taps into existing social conversations of people coincidentally ‘glamming up’ in one-colour outfits and being likened to a Pringles tube as they plan real-life social occasions following the relaxation of lockdowns. We Are Social will identify these social media users, while encouraging others to deliberately do so, and engage with them via a ‘What’s Your Flavour’ film. Pringles will curate and celebrate UGC from people who’ve dressed as their favourite Pringles flavour.
Pringles has also commissioned creators to film playful videos which show the glow-up from a lacklustre lockdown outfit to a Pringles-inspired block-coloured ensemble. These will be shared on the creators’ and Pringles’ social media channels over the coming weeks.
Creative agency: We Are Social
Charlie Cottrell, Group Creative Director / Head of Editorial
Paul Rider, Head of Art
Alyssa Drysdale, Group Account Director
Jen Stubley, Account Manager
Zanna Wharfe, Strategy Director
Robert Wainman, R&I Director
Emma Townley, Senior Creative
Stephanie Gane, Senior Creative
Callum Taylor, Senior Designer
Tom Makinson, Designer
Roisin Devine, Senior Digital Marketing Manager
Stephen McSweeney, Digital Marketing Specialist
Stephanie Thys, Marketing Manager
Transcreation agency: Hogarth
Joseph Fennell, Account Manager
Media agency: Carat
James Morgan, Business Lead / Planning Director
Tess Elford, Paid Social Media Manager