For the first time since 1968, Pringles is changing its famously untouched logo for the month of November. This is in celebration of its new one-year charitable partnership with Movember.
Mr. P, the iconic face of Pringles, will be taking part in the month-long challenge by shaving off his moustache. The makeover, brought to life by global socially-led creative agency We Are Social, was unveiled on Friday, 30 October across Pringles’ UK Instagram, Facebook and Twitter channels through a series of still and animated assets, and Stories content.
To further mark the new partnership, Pringles will be donating a minimum of £75,000 to the charity; pledging to fund some of its innovative work in mental health, including its new Movember Conversations tool.
By adopting Pringles’ ethos of ‘Pop, Share, Chat’, the campaign is aimed at highlighting important conversations around men’s mental health and encouraging Pringles fans to get involved in the ‘Big Movember Showdown’, just like Mr. P.