First Direct has partnered with actress and comedian Diane Morgan to launch a social media campaign aimed at encouraging consumers to step out of their comfort zone and try something new.
Created by creative agency We Are Social, the campaign focuses on Diane’s internal struggle between sticking to what she knows and wanting to try new things. Three light-hearted videos, created for social media, show how Diane copes with overcoming obstacles to try out new experiences such as falconry, acupuncture, and buggy workouts.
The video series will be followed up with content created from stills and teaser cuts, supported by targeted paid media.
We Are Social’s in-house production team created the assets in collaboration with Oscar-winning production house Grain, directed by Jon Drever, and follows First Direct’s wider rebrand and awareness campaign, which launched on 1 September.
Jo Lumb - lead producer - We Are Social
David Feldman - creative director - We Are Social
Rory McClenaghan - editorial director - We Are Social
Alyssa Drysdale - senior account director - We Are Social
Dan Gibson - account manager - We Are Social
Catherine Bouverat - production manager - We Are Social
Jon Drever - director - Grain Media
Richard Jephcote - director of photography - Grain Media
Andy Gradwell - production manager - Grain Media
Caroline Steiner - production designer - freelance
Ludovic Lasserre - sound recordist - freelance