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Dr Martens: #TeamUpOnTheTrack by We Are Social

Date: Jan 2022
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For over 70 years Dr Martens have been at the feet of various subcultures and held strong ties with the music industry. To further its initiative of supporting creative talent, the shoe brand has unveiled a new social-first push to support up-and-coming musicians.

#TeamUpOnTheTrack is an Instagram Reels campaign, created in partnership with We Are Social, that invites Dr Martens followers to use their skills to create music visuals for new artist Cariss Auburn Taylor.

The entries will be judged by Taylor, plus international artist and founder of the social music enterprise The RecordShop WondrWomn, with the winner will receiving a prize of £5000.

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