Domino's: advert-body-1 by we are social
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Domino’s is pioneering the use of new technologies to make ordering a pizza even easier with the recent launch of a voice-activated ordering system via Amazon’s Echo and Dot devices.
Working closely with its innovation agency We Are Social, Domino’s new skill allows customers with an easy order profile to place an order for their favourite pizza by using six simple words - 'Alexa, ask Domino’s to feed me'.
Ahead of the launch, We Are Social needed a way to reach the masses and came up with the concept that ordering a Domino’s using the new Alexa skill was “so easy, anyone could do it".
Inspired by the famous JML videos, the team created its own homage to JML, to show that ordering a pizza on Domino’s Alexa skill was so easy, anyone could do it.
Credits
Pete Waite - Lead Producer - We Are Social;
Tom Bellamy - Senior Creative - We Are Social;
Alyssa Drysdale - Senior Account Director - We Are Social;
Josh Morris - Account Manager - We Are Social;
Luke Jackson - Director - La Jackson Film;
Adrian Hedgecock - Director of Photography - Inherited Outline Films Ltd;
Florin Ilie - Sound Recordist - SoundNode;
Gill Nicholas - Set Designer - Gill Nicholas.
