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Audi: A Story of Progress by We Are Social

Client: Audi
Date: Apr 2021
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To introduce the world to the new fully electric Audi Q4 e-tron models, Audi and We Are Social Germany devised 'A Story of Progress'. Seven episodes of video interviews, A Story of Progress features some famous faces who address the question of what their story of progress is, as well as what progress and future orientation means for them.

Each episode focuses on like-minded people, including director Olivia Wilde and Bridgerton actor Regé-Jean Page, who each tell their inspiring stories about their own achievements and progress in life.

The films also features Malaika Mihambo, who is the current world champion in long jump, Stephanie Gilmore, seven-time world champion in surfing, Anna Gasser, world champion freestyle snowboarding, César Muntada, head of light design at Audi and Fermín Soneira Santos, head of product line e-tron, Audi. Each protagonist authentically represents the mindset and attitude of the Audi brand.

Credits

We Are Social:

Account Director: Kristina Koch

Senior Account Manager: Paul Techritz

Project Manager: Sophie Wünsch

Creative Director / Director: Christian Jasper

Creative Producer: Anika Cernoshrosky, Julia Diehl

DoP: Andreas Wanner, Benjamin Heckwolf

Photography: Michael Krosny, Erick Regnard, Anna Mac Donnald

Editing / Postproduction: Cornelia Gramelsberger (Lead)

Grading: Magenta TV

Sound / Sound Design / Sound Editing: Florian Gramelsberger, Lukas Kordwig

Art Direction: Roberto Lettera, Velly Markov

Editorial: Shan Denkhaus, Andrea Rogers

Social Media Manager: Matthias Schreiber, Jennifer Böhm

Senior Paid Media Manager: Alexandra Williams

AUDI AG:

Yvonne Dahlem, Director Digital Marketing, Social Media, Product Placement

Daniel Wagner; Project Lead Social Medi