Animal Crossing: #GlobalPrideCrossing by we are social

As part of Pride celebrations this year, Global Pride is organizing the first international virtual Pride festival to be hosted on Animal Crossing, the popular social simulation video game series.

The #GlobalPrideCrossing campaign - conceptualized and created by We Are Social Singapore - will serve as a safe space for people of any gender, orientation, colour or ethnicity who are part of LGBTI+ and ally communities across the world to celebrate. Equally it will provide a platform to empower individuals to learn, express their identity, and connect with others.

Being inclusive and diverse is always at the heart of Global Pride, and the organisers are committed to amplifying Black voices. #GlobalPrideCrossing will support the Black Lives Matter movement in a number of ways, including resharing BLM-related content.

In the two weeks post-launch, Animal Crossing players will be provided inspiration to host their own Pride parades, through the specially-built Pride island - created by the studio Swipe Back - which showcases activities such as a rainbow march, a message board, a hall of fame, a club and a catwalk, as well as a range of Pride-friendly clothing options that can be worn in the game.