Adidas Football: Unfair Advantage by we are social
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Adidas Football has launched Unfair Advantage - a long-form content series that celebrates the resilience of global football stars to inspire the next generation of athletes.
Created by We Are Social Sport, with production from We Are Social Studios, the four-part video series promotes the recent release of the adidas Predator 20 football boot. It features some of adidas Football’s biggest stars within the men’s and women’s games, as they take part in hard-hitting, intimate interviews, exploring the darkest and most challenging moments in their careers and lives and how they responded to adversity.
The first of the long-form videos, featuring David Beckham, is now live on adidas Football’s global YouTube and IGTV channels. In this poignant video, Beckham focuses on the events following the infamous Argentina game of the 1998 FIFA World Cup in France, which saw England knocked out of the competition and Beckham demonised by the UK press. This soul-searching Unfair Advantage interview sees Beckham open up about his devastating red card in the 1998 FIFA World Cup, and how it motivated him to get his head down, work even harder, and become England’s most successful footballing export ever.
Credits
Joe Weston, Director of We Are Social Sport
Gareth Leeding, Executive Creative Director, We Are Social
Dan Parker, Associate Editorial Director, We Are Social Sport
Hayden Peek, Senior Creative, We Are Social Sport
Emma Townley, Senior Creative, We Are Social Sport
Rob James, Senior Creative, We Are Social Sport
Jen Lawlor, Senior Producer, We Are Social Studios
Dan Moseley, Senior Account Director, We Are Social Sport
Gianluca Freschi, Senior Account Manager, We Are Social Sport
Giulia Mazzucconi, Motion Designer, We Are Social Sport
Jake Farmer, Motion Designer, We Are Social Sport
Remi Aaron, Editor, We Are Social Sport
Scott Carthy, Director
Anna MacDonald, Director of Photography
Melissa Trindale, Colour Producer
Tim Smith, Colourist
Jon Muschamp, B Cam Director of Photography
Production company: We Are Social Studios
Music & Sound production: Charlie Alford
Colour house: Cheat
Sound Mix: Old Street Studios
Fabian Staudinger, Global Brand Marketing Manager, adidas Football
Kate Waters, Senior Global Social Manager, adidas Football
Will Ulbricht, Director of PR and Social Media, adidas Football
