The Drum Awards for Marketing - Entry Deadline

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Agency: We Are Pi
Client: Intersport
Date: Feb 2021
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Intersport haas launched its latest global campaign 'You Never Sport Alone.'

The new campaign focuses on the running and training categories, and is both a celebration of the role of community at the heart of sport, and a declaration from Intersport on its undying commitment to provide those communities the support, motivation, advice and gear they need to thrive.

Intersport has seen online sales increase by double digits since March, with at-home training equipment seeing high double digit growth. Running equipment specifically has seen higher than usual growth, as it’s one of the few sports that is still mostly allowed in its original free form.