Desperados: SkyFest by We are Pi
- Location:
Heineken owned tequila-flavoured beer Desperados is taking to the skies with 'SkyFest', its latest global campaign and ambitious experiment in music, created by Amsterdam-based We Are Pi.
Dubbed an 'electronic light orchestra', Desperados SkyFest is a fully fledged mountain-top music festival taking 'wild experiments in music' to the next level using seven hot air balloons as DJ booths, dance floors and synchronised light shows.
The resulting content was created with director Ryan Staake from Pomp and Clout productions.
‘SkyFest’ came to life for more than 1,500 participants from all over the world. Each balloon was an instrument, each musician a pilot and together they performed a choreographed light show to the SkyFest Theme composed by Eats Everything. The event also featured well-known DJs, Jackmaster, Honey Dijon and local fan favourite, Paco Osuna.
Credits
CLIENT: HEINEKEN
BRAND: Desperados
Anna Bizon - International Brands Global Director
Jules Macken - Global Marketing Manager
DiogoPinheiro - Global Communications Manager
AGENCY: WE ARE Pi
Executive Creative Director - Rick Chant
Executive Creative Director - Barney Hobson
Creative – Jake Kedge
Creative – Jack Samels
Head of Content – Ravi Hitchcock
Executive Producer –Stephanie Whitehead
Associate Producer –Anthony Le Breton
Managing Director – Alex Bennett Grant
Managing Partner – Patrick Garvey
Group Account Director - Katharina Schablitzki
Account Director – Alanna Southgate
Head of Strategy - Jessica Perri
Strategist - Andrea Van Den Bos
Digital Strategist – Jakenna Gilbert
Business Affairs – Barrie Williams
PRODUCTION
Production Company –Pomp & Clout
Service Production Company – Wicked
Director – Ryan Staake
Executive Producer – Kevin Staake
Producer – Sem Rossi
Event Partner - elrow
Headline live event DJs: Jackmaster, Paco Osuna, Honey Dijon
EDIT
Editor –Doug Hancock
Editor – Will Judge
Assistant Editor – Rosie Hugill
POST HOUSE
Post House – Smoke & Mirrors
Executive Producer – David Michaels
Producer – LonnekeBertens
SOUND AND MUSIC
Sound Design – Alex Nicholls-Lee @Wave Amsterdam
Title – “Theme FromSkyFest”
Performers – Eats Everything & Lord Leopard
Record Label – Lord Leopard
Composer(s) – Daniel Pearce & Luke Turner
Publisher – Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands)
