Desperados has created the largest ever video light show at a house party using mobile phones.
The premise stems from the growing trend for 'unplugged parties' where phones are banned or locked away.
‘Epic Parties Imagined by You’ is a yearlong series of acts where Desperados looks to consumers to come up with party ideas.
The party was imagined by Karolina Gilob, who felt phones were negatively affecting the way people socialise.
Linked together, 2,000 phone screens created a light show, which played synchronised animations to the music.
‘Epic Parties Imagined by You’ will culminate in a crowdsourced party called YourFest.
CLIENT – Desperados
Commercial - Epic Parties Imagined By You
CREATIVE AGENCY: WE ARE Pi
Executive Creative Director - Rick Chant
Executive Creative Director - Barney Hobson
Creative – Kyle Foreman
Creative - Pierre Gilles
Executive Producer – Cathy Tennant
Business Director – Sam Grischotti
Account Director – Alanna Southgate
Chief Strategy Officer - Alex Bennett Grant
Managing Director - Patrick Garvey
Business Affairs – Barrie Williams
Diederik Vos - International Brands Global Director Desperados
Jules Macken - Global Marketing Manager Desperados
Director – Hobson Chant
DOP – Callan Green
1st AC – Barney Batchelor
Camera operator – Finn White-Thomson (WE ARE Pi)
Editor – Will Judge
Associate Editor – Finn White-Thomson (WE ARE Pi)
Post House – Smoke & Mirrors
Producer – Philip Delaney
VFX Supervisor - James Mortner
SOUND AND MUSIC:
Sound Design – Alex Nicholls-Lee, Wave Amsterdam
Title – ‘Me, You, Us' by Day or Night feat Seth Troxler
Music Consultant – Alex Lavery, Executive Creative Director, Pitch & Sync
EVENT AGENCY: BRAVE
Event Producer – Igor Szulc
Creative Director – Paweł Matyja
Co-Producer – Karolina Foks
Production – Adam Płusa
Production – Paweł Sawarzyński
Production – Paweł Obruśnik