Desperados: Epic Parties Imagined By You by We are Pi

Agency: We are Pi
Client: Desperados
Date: Apr 2019
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Desperados has created the largest ever video light show at a house party using mobile phones.

The premise stems from the growing trend for 'unplugged parties' where phones are banned or locked away.

‘Epic Parties Imagined by You’ is a yearlong series of acts where Desperados looks to consumers to come up with party ideas.

The party was imagined by Karolina Gilob, who felt phones were negatively affecting the way people socialise.

Linked together, 2,000 phone screens created a light show, which played synchronised animations to the music.

‘Epic Parties Imagined by You’ will culminate in a crowdsourced party called YourFest.

Credits

CLIENT – Desperados

Commercial - Epic Parties Imagined By You

CREATIVE AGENCY: WE ARE Pi

Executive Creative Director - Rick Chant

Executive Creative Director - Barney Hobson

Creative – Kyle Foreman

Creative - Pierre Gilles

Executive Producer – Cathy Tennant

Business Director – Sam Grischotti

Account Director – Alanna Southgate

Chief Strategy Officer - Alex Bennett Grant

Managing Director - Patrick Garvey

Business Affairs – Barrie Williams

CLIENT:

Diederik Vos - International Brands Global Director Desperados

Jules Macken - Global Marketing Manager Desperados

PRODUCTION:

Director – Hobson Chant

DOP – Callan Green

1st AC – Barney Batchelor

Camera operator – Finn White-Thomson (WE ARE Pi)

EDIT:

Editor – Will Judge

Associate Editor – Finn White-Thomson (WE ARE Pi)

POST HOUSE:

Post House – Smoke & Mirrors

Producer – Philip Delaney

VFX Supervisor - James Mortner

SOUND AND MUSIC:

Sound Design – Alex Nicholls-Lee, Wave Amsterdam

Title – ‘Me, You, Us' by Day or Night feat Seth Troxler

Music Consultant – Alex Lavery, Executive Creative Director, Pitch & Sync

EVENT AGENCY: BRAVE

Event Producer – Igor Szulc

Creative Director – Paweł Matyja

Co-Producer – Karolina Foks

Production – Adam Płusa

Production – Paweł Sawarzyński

Production – Paweł Obruśnik

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