Desperados: advert-body-3 by We are Pi
- Location:
– Desperados, HEINEKEN’S tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever!
Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party in the Y-40 Deep Joy Pool in Venice, the deepest pool in the world, reaching an impressive depth of 42 metres and holding a staggering 4300 cubic metres of water.
Deep House saw over 400 fans attend the multi-sensory experience. Partygoers wore cutting-edge SeaTREK diving technology to hear the music in high definition and took the party underwater to find their own dance floor. Performing live from an underwater viewing tunnel, award-winning Berlin-based artist Peggy Gou, and London producer and DJ, Artwork, brought their world-class beats to submerged partiers, through a sub aqua sound system.
Credits
Commercial: Deep House
CREATIVE AGENCY: WE ARE Pi
Executive Creative Director - Rick Chant
Executive Creative Director - Barney Hobson
Creative – Kyle Foreman
Creative - Tom Bird
Creative - Tom Biddulph
Executive Producer – Cathy Tennant
Account Director – Alanna Southgate
Designer - Kazimier Salemink
Designer - Jack Samels
Managing Director - Clare Jones
Chief Strategy Officer - Alex Bennett Grant
Business Affairs – Barrie Williams
Business Affairs – Ravinia Thwaites-Batteau
CLIENT:
Diederik Vos - International Brands Global Director Desperados
Jules Macken - Global Marketing Manager Desperados
Diogo Pinheiro - Global Communications Manager Desperados
PRODUCTION
Production Company – HFilms
Director: Hobson Chant
Technical Coordinator: Martina Amati
Producer: Federica Dordoni
Executive Producer: Stella Orsini
DOP: Daan Verhoeven
DOP: Fabio Ferioli
DOP: Finn White-Thomson (WE ARE Pi)
EXPERIENCE AGENCY: JACK MORTON WORLDWIDE
Lead Producer - Jemma Ryan
Creative Director - Oli Cottam
Show Production Manager - Ben Pickering
Senior Technical Director - Joe Frisina
Production Director - Suzi Thrift
Logistics Director - Aaron Arthur
Senior Logistics Manager - Hannah Redknap
Creative Strategy Director - Caspar Mason
Senior Account Manager - Lauren DuMont
Business Director - Sam Moqbel
EDIT
Editor – Will Judge
Associate Editor – Finn White-Thomson (WE ARE Pi)
POST HOUSE
Post House – Smoke & Mirrors
Executive Producer – David Michaels
Producer – Philip Delaney
Producer – Lonneke Bertens
VFX Supervisor - James Mortner
SOUND AND MUSIC
Sound Design – Alex Nicholls-Lee, Wave Amsterdam
Title – “Deep Down”
Performed by – Artwork
Composed by – Arthur Gordon Smith (Artwork)
Music Consultant – Alex Lavery, Executive Creative Director, Pitch & Sync
