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Desperados: Deep House by We are Pi

Agency: We are Pi
Client: Desperados
Date: Sep 2018
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– Desperados, HEINEKEN’S tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever!

Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party in the Y-40 Deep Joy Pool in Venice, the deepest pool in the world, reaching an impressive depth of 42 metres and holding a staggering 4300 cubic metres of water.

Deep House saw over 400 fans attend the multi-sensory experience. Partygoers wore cutting-edge SeaTREK diving technology to hear the music in high definition and took the party underwater to find their own dance floor. Performing live from an underwater viewing tunnel, award-winning Berlin-based artist Peggy Gou, and London producer and DJ, Artwork, brought their world-class beats to submerged partiers, through a sub aqua sound system.

Credits

Commercial: Deep House

CREATIVE AGENCY: WE ARE Pi

Executive Creative Director - Rick Chant

Executive Creative Director - Barney Hobson

Creative – Kyle Foreman

Creative - Tom Bird

Creative - Tom Biddulph

Executive Producer – Cathy Tennant

Account Director – Alanna Southgate

Designer - Kazimier Salemink

Designer - Jack Samels

Managing Director - Clare Jones

Chief Strategy Officer - Alex Bennett Grant

Business Affairs – Barrie Williams

Business Affairs – Ravinia Thwaites-Batteau

CLIENT:

Diederik Vos - International Brands Global Director Desperados

Jules Macken - Global Marketing Manager Desperados

Diogo Pinheiro - Global Communications Manager Desperados

PRODUCTION

Production Company – HFilms

Director: Hobson Chant

Technical Coordinator: Martina Amati

Producer: Federica Dordoni

Executive Producer: Stella Orsini

DOP: Daan Verhoeven

DOP: Fabio Ferioli

DOP: Finn White-Thomson (WE ARE Pi)

EXPERIENCE AGENCY: JACK MORTON WORLDWIDE

Lead Producer - Jemma Ryan

Creative Director - Oli Cottam

Show Production Manager - Ben Pickering

Senior Technical Director - Joe Frisina

Production Director - Suzi Thrift

Logistics Director - Aaron Arthur

Senior Logistics Manager - Hannah Redknap

Creative Strategy Director - Caspar Mason

Senior Account Manager - Lauren DuMont

Business Director - Sam Moqbel

EDIT

Editor – Will Judge

Associate Editor – Finn White-Thomson (WE ARE Pi)

POST HOUSE

Post House – Smoke & Mirrors

Executive Producer – David Michaels

Producer – Philip Delaney

Producer – Lonneke Bertens

VFX Supervisor - James Mortner

SOUND AND MUSIC

Sound Design – Alex Nicholls-Lee, Wave Amsterdam

Title – “Deep Down”

Performed by – Artwork

Composed by – Arthur Gordon Smith (Artwork)

Music Consultant – Alex Lavery, Executive Creative Director, Pitch & Sync