The 60 second ad, created by WCRS, follows the journey of a TransPennine Express train as it charts the evolution of the regions it serves. Beginning in a small industrial town, the train makes its way past factories before bursting into the open countryside, and passing many of the great iconic buildings of the North and Scotland side by side – including the Manchester Museum, Broadcasting Tower in Leeds and the Riverside Museum in Glasgow.
As the train speeds along, the film’s unique visual style helps audiences envisage the endless possibilities with TransPennine Express; from visits to ancient castles to family days on the beach to cocktails at Belgrave Music Hall.
‘Where Next?’ is a way to excite customers about the improvements and innovation coming from TPE, and is a way to invite people to think where their next trip, for business or pleasure, could take them. Finally, it’s an expression of TransPennine Express' commitment to being a catalyst for the towns and cities it serves by connecting and championing people, places and ideas.
Creative Director: Steve Hawthorne, Katy Hopkins
Additional Credits: Strategy Director: Georgina Murray-Burton
Account Management: Tom Crossley, Lateef Joseph-Maynard, Louis Lunts
Agency Producer: Louise Bonnar
Production Company: All Mighty Pictures
Director: Anthony Dickenson
Production Company Producer: Mark Harbour
Offline Editor: Vid Price @ The Assembly Rooms
Post & VFX: Team led by Jim Allen at Big Buoy
Sound Engineer: Will Cohen
Media Agency: MEC Manchester