Royal Navy: advert-body-1 by WCRS & Trailer Park
- Location:
The Royal Navy is doubling down on its latest recruitment drive by sharing the stories of two of its newest recruits, including Louise, who discovered that for her 'a woman's place' is in the navy.
Part of WCRS’s ‘Made in the Royal Navy’ campaign the series seeks to showcase opportunities for women and apprentices in the service by focussing on specific individuals; namely Louise and Modou.
‘Louise’s Story’ appears online and on television this week, highlighting the variety of opportunities the Royal Navy can offer from flying a helicopter to driving a speedboat or fixing an engine. It riffs of the old fashion notion of 'a woman's place', swapping life behind the chippie counter for an enthralling career on the ships.
‘Modou’s Story’ adopts a similar tack, charting the life story of a young man who has never tired of pushing himself culminating in completing an apprenticeship.
Credits
Agency: Engine (WCRS & Trailer Park)
Executive Creative Director: Billy Faithfull
Creative Directors: Orlando Warner
Creatives: Ben Brazier, Johnny Ruthven
Agency Producer: Eliot Liss
Agency Production Assistant: Kaiya Taffel
Agency Project Manager: Mike Downey
Account Handling: Michael McConville, Ed Norrington, Chris Boyton, Louis Lunts, Izzy Fraser
Planning: Liz Baines, Nicola Dyball
Media Agency: Wavemaker
Designer: Lee Burns
Production Company: Trailer Park London
Director: Greg Hackett
Executive Producer: Adam Booth
Producer: Tom Birmingham
DOP: Adric Watson / Sy Turnbull
Directors Agent: Lois Newcombe @ Spindle
Editor: Tim Swaby
Sound Design: Culum Simpson
Sound house: Grand Central
Post-Production: Creative Outpost
Colourist: Simon Bourne @ Framestore