The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Royal Navy
Date: Mar 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
69 votes

The Royal Navy is doubling down on its latest recruitment drive by sharing the stories of two of its newest recruits, including Louise, who discovered that for her 'a woman's place' is in the navy.

Part of WCRS’s ‘Made in the Royal Navy’ campaign the series seeks to showcase opportunities for women and apprentices in the service by focussing on specific individuals; namely Louise and Modou.

‘Louise’s Story’ appears online and on television this week, highlighting the variety of opportunities the Royal Navy can offer from flying a helicopter to driving a speedboat or fixing an engine. It riffs of the old fashion notion of 'a woman's place', swapping life behind the chippie counter for an enthralling career on the ships.

‘Modou’s Story’ adopts a similar tack, charting the life story of a young man who has never tired of pushing himself culminating in completing an apprenticeship.

Credits

Agency: Engine (WCRS & Trailer Park)

Executive Creative Director: Billy Faithfull

Creative Directors: Orlando Warner

Creatives: Ben Brazier, Johnny Ruthven

Agency Producer: Eliot Liss

Agency Production Assistant: Kaiya Taffel

Agency Project Manager: Mike Downey

Account Handling: Michael McConville, Ed Norrington, Chris Boyton, Louis Lunts, Izzy Fraser

Planning: Liz Baines, Nicola Dyball

Media Agency: Wavemaker

Designer: Lee Burns

Production Company: Trailer Park London

Director: Greg Hackett

Executive Producer: Adam Booth

Producer: Tom Birmingham

DOP: Adric Watson / Sy Turnbull

Directors Agent: Lois Newcombe @ Spindle

Editor: Tim Swaby

Sound Design: Culum Simpson

Sound house: Grand Central

Post-Production: Creative Outpost

Colourist: Simon Bourne @ Framestore