The film, directed by Kit Lynch-Robinson, allows potential recruits to face - in a fully immersive 360-degree experience a range of activities they would typically encounter in a career in the Royal Navy. Viewers will be immersed in the various scenarios, which include being winched from a helicopter on to the deck of a Type 23 frigate, as well as a man-overboard exercise, in a way that has not been possible before now. The 360-degree video and sound design will allow potential recruits to get closer than ever before to experiencing life in the Royal Navy before signing up.
As part of the campaign, the Royal Navy will be sending out branded Google Cardboard headsets to potential recruits to allow them to view the film in the most immersive way possible. The footage will also be viewable on desktop and mobile through YouTube and Facebook’s 360 video modes.
Executive creative director: Billy Faithfull
Creative: Ben Brazier, Johnny Ruthven
Additional Credits: Agency producer: Eliot Liss
Account handling: Michael McConville, Ariel Haber, Louis Lunts
Planning: Liz Baines
Director of technology: Dino Burbridge
Media agency: MEC (planning), Carat (buying)
Production company: Lynch Robinson Films/Hammerhead VR
Director: Kit Lynch-Robinson
Producer: Cathy Hood
Post production: Hammerhead VR