South Western Railway: Live Big by WCRS
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South Western Railway’s summertime poster campaign is reminiscent of the joyfully bizarre designs of Transport for London in the mid-20th century.
WCRS collaborated with collage artist Dave Hanggi on the duo of bright executions designed to encourage families to make the most of the summer holidays.
The first features London icons such as St Paul’s Cathedral and a Queen’s Guard subverted with poppy summer items such as a melting ice cream and aviator sunglasses. The second ‘outbound’ design explores life outside the capital and features beach huts, deck chairs and a helter-skelter surrounded by dinosaurs, surfers and a giraffe riding a hot air balloon.
The overarching ‘Live Big’ campaign in underpinned by the insight that most of the ‘compact and varied’ South West’s attractions are reachable by the rail network. It will span press, digital, radio and social and run until the end of August.
Credits
Executive Creative Director: Billy Faithful
Creative Directors: Joe Miller
Creatives: Jessica Watson and Alicia Job
Agency Producers: Victoria Doran & Lara Blow
Account Handling: Rob Carter, Chris Boyton & Victoria Mackenzie
Planning: Nicola Dyball
Agency Designers: Sara Neves
Media Agency: Wavemaker
Collage Artist: Dave Hanggi