The Drum Awards for Marketing - Extended Deadline

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Agency: WCRS
Date: Jul 2018
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South Western Railway’s summertime poster campaign is reminiscent of the joyfully bizarre designs of Transport for London in the mid-20th century.

WCRS collaborated with collage artist Dave Hanggi on the duo of bright executions designed to encourage families to make the most of the summer holidays.

The first features London icons such as St Paul’s Cathedral and a Queen’s Guard subverted with poppy summer items such as a melting ice cream and aviator sunglasses. The second ‘outbound’ design explores life outside the capital and features beach huts, deck chairs and a helter-skelter surrounded by dinosaurs, surfers and a giraffe riding a hot air balloon.

The overarching ‘Live Big’ campaign in underpinned by the insight that most of the ‘compact and varied’ South West’s attractions are reachable by the rail network. It will span press, digital, radio and social and run until the end of August.

Credits

Executive Creative Director: Billy Faithful

Creative Directors: Joe Miller

Creatives: Jessica Watson and Alicia Job

Agency Producers: Victoria Doran & Lara Blow

Account Handling: Rob Carter, Chris Boyton & Victoria Mackenzie

Planning: Nicola Dyball

Agency Designers: Sara Neves

Media Agency: Wavemaker

Collage Artist: Dave Hanggi