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Sky Cinema: Christmas 2017 by WCRS

Agency: WCRS
Client: Sky Cinema
Date: Nov 2017
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Built around The Sound of Music, one of the first films to be broadcast on Sky in 1989, WCRS' latest advert for Sky Cinema tells the moving story of a mother and daughter and the Christmases they spend together over the course of 25 years.

Starting from the wide-eyed wonder of a four-year-old watching the film for the first time, the advert takes viewers on a journey through the years of teenage awkwardness and a gap year spent travelling, before finally revealing the daughter as a mother herself, beginning a new cycle of Christmas movie traditions.

Written by WCRS creatives Alicia Job and Jessica Watson, and directed by Ben Liam Jones at Strange Love Productions, the advert was shot on film to evoke the sense of time passing, and features an original arrangement by Jonathan Goldstein of the famous 'Favourite Things' from The Sound of Music.

It is one of three TV adverts in a campaign that has a panoramic presence across television, out of home and across social and digital media. A second ad, promoting Sky Cinema's dedicated Christmas channel, focuses on the theme of a letter to Santa, and details the wide array of Christmas classics available on the channel.


Carli Farmer - Marketing Director - Sky

Rachael Halliday - Head of Marketing - Sky Cinema

Sara Thomas - Senior Marketing Manager - Sky

Louise Kelly - Marketing Executive - Sky Cinema

Leon Jaume - Executive Creative Director - WCRS

Simon Robinson - Creative Directors - WCRS

Alicia Job - Creative - WCRS

Jessica Watson - Creative - WCRS

Bradley Woodus - Agency Producer - WCRS

Nosisa Majuqwana - Agency Producer - WCRS

Ed Norrington - Account Handling - WCRS

Richard Williams - Account Handling - WCRS

Kya Boon - Account Handling - WCRS

James Stevens - Planning - WCRS

Adele Aitchison - Planning - WCRS

Media Agency: Mediacom

Production Company: Strange Love

Director: Ben Liam Jones

Producer: Jason Lovelock

Production Manager: Katie Keith

Editors: Whitehouse

Editor: Elena De Palma

Sound Studio: Grand Central Recording Studios

Sound Design: Tom Pugh

Post-Production: Absolute Post

Colourist: Matt Turner