Built around The Sound of Music, one of the first films to be broadcast on Sky in 1989, WCRS' latest advert for Sky Cinema tells the moving story of a mother and daughter and the Christmases they spend together over the course of 25 years.
Starting from the wide-eyed wonder of a four-year-old watching the film for the first time, the advert takes viewers on a journey through the years of teenage awkwardness and a gap year spent travelling, before finally revealing the daughter as a mother herself, beginning a new cycle of Christmas movie traditions.
Written by WCRS creatives Alicia Job and Jessica Watson, and directed by Ben Liam Jones at Strange Love Productions, the advert was shot on film to evoke the sense of time passing, and features an original arrangement by Jonathan Goldstein of the famous 'Favourite Things' from The Sound of Music.
It is one of three TV adverts in a campaign that has a panoramic presence across television, out of home and across social and digital media. A second ad, promoting Sky Cinema's dedicated Christmas channel, focuses on the theme of a letter to Santa, and details the wide array of Christmas classics available on the channel.
Carli Farmer - Marketing Director - Sky
Rachael Halliday - Head of Marketing - Sky Cinema
Sara Thomas - Senior Marketing Manager - Sky
Louise Kelly - Marketing Executive - Sky Cinema
Leon Jaume - Executive Creative Director - WCRS
Simon Robinson - Creative Directors - WCRS
Alicia Job - Creative - WCRS
Jessica Watson - Creative - WCRS
Bradley Woodus - Agency Producer - WCRS
Nosisa Majuqwana - Agency Producer - WCRS
Ed Norrington - Account Handling - WCRS
Richard Williams - Account Handling - WCRS
Kya Boon - Account Handling - WCRS
James Stevens - Planning - WCRS
Adele Aitchison - Planning - WCRS
Media Agency: Mediacom
Production Company: Strange Love
Director: Ben Liam Jones
Producer: Jason Lovelock
Production Manager: Katie Keith
Editor: Elena De Palma
Sound Studio: Grand Central Recording Studios
Sound Design: Tom Pugh
Post-Production: Absolute Post
Colourist: Matt Turner