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Royal Air Force: No Ordinary Job by WCRS

Agency: WCRS
Date: Aug 2016
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Rhe Royal Air Force’s new content campaign aims to reveal what life is like in the RAF, as both Regulars and Reserves, through online and social content.

The ‘No Ordinary Job’ campaign, created by WCRS (Engine), shows why a job in the Royal Air Force is unlike any other. Told through the stories of five existing RAF personnel, the content highlights how in the RAF one can travel the world, work with the latest technology, achieve rapid career progression and experience unique opportunities. The content also showcases the diversity of opportunities in the RAF for people from all walks of life.

Primarily targeted at 16 – 24-year-olds, but not ignoring those suitable for Reserves, the films will be seen on VOD and across social media channels. Each ‘story’ has a high energy, rhythmic style, using quick cuts and sound design to create content that complements social media viewing habits.

Credits

Executive Creative Director: Ross Neil

Creative Director: Ben Long

Creative: Jason Keet, James Hodson

Additional Credits: Agency Producer: Alex Honnor

Account Handling: Vince Lawson, Laura Hale, Lawrence Beatt

Planning: Olivia Stubbings

Media Agency: MEC (Planning), Carat (Buying)

Production Company: Park Village

Director: Jack Driscoll

Producer: Joe Walker

Editor: Sam Jones & Chris Roebuck @ Cut & Run

Post Production: Grade: Paul Harrison @ Finish & Houmam @ ETC

Audio: Father Sound Design