Rhe Royal Air Force’s new content campaign aims to reveal what life is like in the RAF, as both Regulars and Reserves, through online and social content.
The ‘No Ordinary Job’ campaign, created by WCRS (Engine), shows why a job in the Royal Air Force is unlike any other. Told through the stories of five existing RAF personnel, the content highlights how in the RAF one can travel the world, work with the latest technology, achieve rapid career progression and experience unique opportunities. The content also showcases the diversity of opportunities in the RAF for people from all walks of life.
Primarily targeted at 16 – 24-year-olds, but not ignoring those suitable for Reserves, the films will be seen on VOD and across social media channels. Each ‘story’ has a high energy, rhythmic style, using quick cuts and sound design to create content that complements social media viewing habits.
Executive Creative Director: Ross Neil
Creative Director: Ben Long
Creative: Jason Keet, James Hodson
Additional Credits: Agency Producer: Alex Honnor
Account Handling: Vince Lawson, Laura Hale, Lawrence Beatt
Planning: Olivia Stubbings
Media Agency: MEC (Planning), Carat (Buying)
Production Company: Park Village
Director: Jack Driscoll
Producer: Joe Walker
Editor: Sam Jones & Chris Roebuck @ Cut & Run
Post Production: Grade: Paul Harrison @ Finish & Houmam @ ETC
Audio: Father Sound Design