NOW TV has launched its #NOWyoucan social media campaign to celebrate the arrival of the NOW TV Combo. Running alongside the brand’s above-the-line activity, the campaign created by WCRS will feature three online competitions offering #NOWyoucan opportunities to win, spearheaded by the ‘NOW TV Combo Hunt’.
The NOW TV Combo Hunt will give players the chance to discover New York like never before, as they explore the largest 360º gigapixel image of the city ever made to find hidden tickets scattered across Manhattan. Players are challenged to discover and collect all three NOW TV Combo tickets featuring broadband, TV and NOW TV Smart Box icons to be in with a chance to win a trip of a lifetime to the Big Apple itself plus £1,000 spending money.
Creative Director: Charlie Johnson
Creative: Sidonie Chaffer-Melly, Howard de Smet
Design: Seb Chaloner
Additional Credits: Creative Technology: David Gordon, Lee Barrows
Account Handling: Daniel Britton
Planning: Matt Rhodes
Digital Project Manager: Tri Van Huynh
Media Agency: Mediacom