The Drum Awards Festival - Official Deadline

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Agency: WCRS
Client: NOW TV
Date: May 2016
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Online streaming service Now TV has launched a social media campaign and competition to promote Billions, its latest blockbuster TV series. Created by WCRS, the campaign is spearheaded by an online game ( featuring a fake stock market trade with the simple aim to buy as low as you can and sell for the highest profit. With just 15 seconds to play and the market price changing rapidly, players will have to think and react quickly in order to succeed.

Players who manage to make over $1 billion will be entered into a prize draw to win a trip to New York by sharing their score with their Twitter followers. Those who don’t quite hit the $1 billion mark can also tweet their score to be entered into a prize draw to win a Now TV Entertainment Month Pass.

The campaign will run for two weeks on Now TV’s Twitter and Facebook channels and will be promoted with a variety of images and GIFs.


Creative Director: Dino Burbidge

Additional Credits: Creative Technologist: David Gordon, Gon Fernandez, Lee Barrows

Design: Bruno Goncalves dos Santos

Agency Producer: Christophe Taddei

Account Handling: Daniel Britton, Hannah Owens

Planning: Alex Willimott, Mark Harrop