The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: WCRS
Client: Green Flag
Date: Jul 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
21 votes

Green Flag tell us exactly why they think the AA are great in the second TV instalment of their punchy ‘Common Sense to the Rescue’ brand idea, created by WCRS.

Following on from the success of last year’s campaign, Green Flag launches the next wave of its challenger assault with a playful and provocative 30-second TV spot that directly name-checks the competition.

The new ad is designed to jolt loyal AA customers out of auto-pilot renewals by highlighting that Green Flag offer a ‘common sense’ alternative – parity service for half the price at renewal.

Credits

Full credits:

Client: Green Flag

Agency: WCRS

Executive Creative Director: Billy Faithfull

Creative Director: Orlando Warner

Creatives: Tom Madden and Morgan Hinds-Shorland

Agency Producer: Katie Reynolds

Managing Partner: Emma Marsland

Senior Account Director: Lauren Nuttall

Account Manager: Charlie Warner

Planning: Laura Sammarco

Media Agency: Mediacom

Production Company: CANADA

Director: Gerson Aguerri

Executive Producers: Oscar Romagosa, Marta Bobic, Marta Argullós

Editor: Carlos Font Clos @ Speade

Sound Design: Aaron Taffel @ Grand Central

Post-Production: The Mill

Post-Production producer: Rebecca Parry