Green Flag: We Love the AA by WCRS
- Location:
Green Flag tell us exactly why they think the AA are great in the second TV instalment of their punchy ‘Common Sense to the Rescue’ brand idea, created by WCRS.
Following on from the success of last year’s campaign, Green Flag launches the next wave of its challenger assault with a playful and provocative 30-second TV spot that directly name-checks the competition.
The new ad is designed to jolt loyal AA customers out of auto-pilot renewals by highlighting that Green Flag offer a ‘common sense’ alternative – parity service for half the price at renewal.
Credits
Full credits:
Client: Green Flag
Agency: WCRS
Executive Creative Director: Billy Faithfull
Creative Director: Orlando Warner
Creatives: Tom Madden and Morgan Hinds-Shorland
Agency Producer: Katie Reynolds
Managing Partner: Emma Marsland
Senior Account Director: Lauren Nuttall
Account Manager: Charlie Warner
Planning: Laura Sammarco
Media Agency: Mediacom
Production Company: CANADA
Director: Gerson Aguerri
Executive Producers: Oscar Romagosa, Marta Bobic, Marta Argullós
Editor: Carlos Font Clos @ Speade
Sound Design: Aaron Taffel @ Grand Central
Post-Production: The Mill
Post-Production producer: Rebecca Parry